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AI in real estate: Assessing current and future use cases

Housing Wire

Lickstein helped craft an AI-powered tool designed to educate brokers and is currently developing a compliance framework. That led to the company ultimately comparing the marketing output of ChatGPT and a human worker, leading Lickstein and others on his team to understand the potential to leverage the tools. “We

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Recruiters turn to AI in their quest to lure top agents

Housing Wire

Agents are the lifeblood of real estate brokerages. Recruiting and retaining high-performing agents remains a critical challenge for brokerages, especially in the environment created by the National Association of Realtors ’ recent $418 million settlement in a litany of agent commission lawsuits.

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8 best places to buy real estate leads in 2023

Housing Wire

The program aims to provide real estate professionals with exposure on the Zillow platform, offering access to a wide range of features, tools and resources to generate leads and grow their businesses. It allows agents, teams, and brokerages to purchase targeted display ads in chosen ZIP codes, putting them among the top agents on Zillow.

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SmartZip Review: Can data improve your prospecting game?

Housing Wire

If you’re an agent, team or brokerage looking to keep a pipeline of qualified listing leads coming your way, SmartZip may the solution you need. Choose one or more marketing tool — including email, online ads, or direct mail — to introduce yourself to every high-potential prospect in your targeted neighborhoods or zip codes.

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“Enough is enough.” Redfin leaves NAR in wake of sexual harassment allegations

Housing Wire

Most brokerages are only a loose affiliation of independent agents, and none of us wants to impose a policy that could alienate any of the people who generate our revenue.” In leaving NAR, the brokerage said it will explore other ways to achieve those goals. Despite this decision, Redfin said that in roughly half of the U.S.,

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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

By analyzing hundreds of relevant data points, including market trends, historical sales data, consumer behavior, credit card debt, and more, AI tools can forecast which properties are more likely to be listed for sale in the near future. Top tool: Market Leader Tools like Market Leader make driving sellers to home valuation pages easy.

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Get more real estate buyer leads in 2024

Housing Wire

However, some lead generation tools do some of the pre-vetting for you, and using an effective CRM that helps you organize, nurture and manage your communication with new real estate leads can help you set realistic targets and be successful with this approach. Use this tool: FloDesk Looking for a way to make your brand pop?