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The Real Brokerage settles Umpa commission lawsuit for $9.25M

Housing Wire

Fast-growing, publicly traded The Real Brokerage announced Monday that it had reached a settlement agreement with the plaintiffs in the Umpa commission lawsuit. The brokerage will pay $9.25 The Real Brokerage closed $14.4 The Umpa suit is the only commission lawsuit in which Real has been named as a defendant.

Brokerage 384
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Despite industry headwinds, Real believes it can continue growing agent count

Housing Wire

With a 67% annual increase in agent count to 16,680 agents during the first quarter of 2024 , it is no surprise that The Real Brokerage also recorded an 86% annual increase in revenue to nearly $201 million. With Pro Teams, a team or brokerage firm is able to maintain its own internal economics and commission models.

Agents 432
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47-year-old Florida indie brokerage joins RE/MAX

Housing Wire

The allure of the name recognition of large national brands is causing many independent brokerages to affiliate as mortgage rates rise and housing inventory remains low. The brokerage, which was founded in 1976 by Gene Boone, will now be known as RE/MAX Foxfire.

Brokerage 409
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The Real Brokerage CTO shares all things AI and practical uses

Housing Wire

In today’s RealTrending Pritesh Damani , CTO for The Real Brokerage , shares how his team developed Leo, an AI assistant for teams and brokers. More than that, he discusses potential uses for brokerage leaders in streamlining business and recruiting. And it becomes an incredible tool.

Brokerage 397
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As agent and client demand rises, Real launches dedicated luxury division

Housing Wire

Fast-growing firm The Real Brokerage is launching a luxury division , according to an announcement on Wednesday. He brought his Los Angeles-based luxury brokerage GLOBL RED Real Estate to Real in 2023. Real Luxury , as the division will be known, will focus on helping luxury agents and teams, as well as their exclusive clients.

Clients 246
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Recruiters turn to AI in their quest to lure top agents

Housing Wire

Agents are the lifeblood of real estate brokerages. Recruiting and retaining high-performing agents remains a critical challenge for brokerages, especially in the environment created by the National Association of Realtors ’ recent $418 million settlement in a litany of agent commission lawsuits.

Agents 392
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Inside Redfin’s unique, brave and vulnerable business model

Housing Wire

Alipour gushed about Redfin’s training program, and she accessed maternity leave benefits other agents lack. Redfin is a publicly traded company, a nationally recognized listings website and one of the biggest brokerages in the country. Some agents, like ones at RE/MAX , even pay the brokerage fees for office space and marketing tools.

Business 370