Housing Wire

JANUARY 10, 2024

John Ruhlin’s book Giftology sheds light on creating a strategic and thoughtful approach to gift-giving, offering real estate professionals a unique perspective on how to create positive impressions that last beyond the closing table and set you up for return and referral business. Don’t limit yourself to gifting at the closing table.

Real Estate 438

Real Estate Clients Retail Client Relationships 438

McKissock

JULY 6, 2022

The reality, however, is many agents struggle to properly set and manage the client’s expectations of how the chaos is going to work and how the process is going to play out. Managing client expectations is critical, and sadly, often overlooked as part of the agent/client relationship. Expectation 2: Property Access.

Clients 87

Clients Real Estate Contracts Sellers 87

Housing Wire

NOVEMBER 16, 2023

Advertising on Zillow can put your brand in front of millions of potential buyers and sellers. Encourage satisfied clients to leave positive reviews and make sure it features your latest headshot and marketing copy. Use this tool: CINC CINC is a real estate platform that helps agents engage clients and manage sales smoothly.

Real Estate 410

Real Estate Marketing Real Estate Agent Tools 410

Housing Wire

FEBRUARY 9, 2024

If you target luxury buyers and sellers, it’s worth considering this investment, which also comes with the ability to choose a DIY or done-for-you build-out. It gives you a “first mover advantage”, providing robust follow-up tools that help you nurture potential seller clients with ease.

Tools 450

Tools Real Estate Marketing Real Estate Agent 450