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The art of gift-giving in real estate: A personal touch

Housing Wire

John Ruhlin’s book Giftology sheds light on creating a strategic and thoughtful approach to gift-giving, offering real estate professionals a unique perspective on how to create positive impressions that last beyond the closing table and set you up for return and referral business. Don’t limit yourself to gifting at the closing table.

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4 Ways to Help Manage Client Expectations

McKissock

The reality, however, is many agents struggle to properly set and manage the client’s expectations of how the chaos is going to work and how the process is going to play out. Managing client expectations is critical, and sadly, often overlooked as part of the agent/client relationship.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Best features: Appointment booking plugins Pre-built, elegant design templates Starting price: $16/month Visit Squarespace 7 best website builders for real estate agents, brokers and brokerages SEO tools There’s no reason to build a beautiful real estate website if nobody can find your page. What is a CRM for Realtors?

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Use this tool: CINC CINC is a real estate platform that helps agents engage clients and manage sales smoothly. Its OpenHouses app is great for grabbing contact info at open houses and other live events, making follow-ups a breeze afterward. Its strengths include high-quality image and video support and SEO features.