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Why agents should personalize marketing

Housing Wire

In our hyperconnected times, consumers have more choices than ever, and brands have to get creative if they want to stand out in an oversaturated landscape. In the highly competitive world of real estate , it’s no different. If you do have a specific niche as an agent, your marketing efforts should reflect that.

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14 indispensable AI tools for real estate agents

Housing Wire

When you buy through our links, we may earn a commission. Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. While ChatGPT has become a go-to tool for many of us, predictive analytics tools offer a more efficient, data-driven approach to generating new client leads.

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Marketing matters: How to stand out in a challenging mortgage environment

Housing Wire

As a pioneer in the non-qualified mortgage space, Angel Oak has seen firsthand how some of the best originators market their business when prices rise and volumes drop. Below are a few ways originators can best present themselves to real estate agents and stand out in a saturated market.

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Savvy real estate agents look beyond ChatGPT

Housing Wire

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job?

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6 ways real estate agents can use AI to become the ultimate authority

Housing Wire

You might have heard about AI in sci-fi movies or tech conferences, but do you know that it’s a game-changer for real estate agents too? Artificial Intelligence (AI) is your secret sauce to becoming the ultimate authority in the real estate world. That’s right! AI can make that happen.

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Get more real estate buyer leads in 2024

Housing Wire

When you buy through our links, we may earn a commission. In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. Extending a broad (but strategic) net is part of knowing how to generate buyer leads in real estate.

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

Do you remember the last time you received a letter in the mail, in an envelope, that was hand-addressed to you? Check out these nine downloadable real estate prospecting letter templates to help you make an impression in your neighborhood or zip code. Access to a hyper-local agent is more important now than ever.