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Why agents should personalize marketing

Housing Wire

In the highly competitive world of real estate , it’s no different. The more directly you speak to prospective or current clients—and the more time you put into understanding their wants and needs—the greater impact your marketing efforts will have. It’s human nature to want to feel seen and recognized.

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How to build a comprehensive real estate online presence

Housing Wire

First impressions matter, especially in the luxury real estate market. Keep your online presence on brand Choose a clean and sophisticated design that reflects the essence of luxury real estate and your existing brand. Trust your instincts, but generally avoid flat, bright colors or busy patterns.

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Planning for a Home Renovation: A Guide

Cleveland Appraisal Blog

If you find yourself in this situation, this article will provide you with a guide that may be helpful to you. This post from Aspen Appraisal Services will provide all of the information you need to start planning your home renovation. Be clear about what type of materials will be used as well as color schemes.

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Savvy real estate agents look beyond ChatGPT

Housing Wire

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job?

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

Check out these nine downloadable real estate prospecting letter templates to help you make an impression in your neighborhood or zip code. My name is (your name), and I’m a licensed real estate professional with (your brokerage). Please think of me as your go-to resource for all things real estate.

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My Interview with the Senior Marketing Manager at CubiCasa

Cleveland Appraisal Blog

The real estate market has been on a crazy ride for the past few years. Did I give up on blogging and podcasting? Anyhow, I’ve missed blogging and I’m sorry for being gone so long. Hello everyone! I hope you all have been doing good and hanging in there. You may be wondering where in the world I’ve been.

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Six Essential Steps to Commercial Real Estate Success

Cleveland Appraisal Blog

Are you interested in getting into the world of commercial real estate? Working as a commercial real estate developer can be a lucrative career path for savvy entrepreneurs. Indeed, if you are thinking about pursuing this path, there is a very specific skill set that you will need to succeed. Image by Unsplash.