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Matchmaking architectural styles and buyers: A broker’s perspective

Inman

Doing so ensures buyers are successfully matched with the right home in a style that suits their aesthetic preferences and lifestyle. It's essential to understand a client's tastes, historical context and regional influences, writes broker Michelle Coffing.

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No National Consensus on Exterior Design Preference

Eyes on Housing

According to the latest What Home Buyers Really Want Study*, home buyers have rather diverse preferences when it comes to the architectural style of their home. In fact, there is no national consensus on exterior design.

Design 158
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What are the trending interior design colors for 2023?

Inman

When listing a luxury property, agents must bear in mind that buyers’ expectations are higher than ever. They want to see a home that aligns with the aspirational architectural content they watch and read. And color can effectively illustrate that designer lifestyle.

Design 157
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How to build a comprehensive real estate online presence

Housing Wire

To add a more immersive element, consider incorporating virtual tours or 3D walkthroughs to give potential buyers an up-close experience. Create — or share links to — content that educates and inspires potential buyers. Make sure that the visuals capture the unique features, exquisite details and breathtaking views of each property.

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13 video marketing best practices for your real estate business

Housing Wire

The story might highlight the historical features of the home or explain how a starter home helped buyers build their lives together. Use better technology If you are marketing a home with expansive grounds, beautiful architectural details or gorgeous scenery, invest in a drone and learn how to use it properly.

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10 ways to use virtual reality technology in your real estate business

Housing Wire

This transformative technology has opened up a new world of possibilities, empowering agents and captivating potential buyers like never before. These immersive experiences enable prospective buyers to explore properties in three dimensions from the comfort of their homes.

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Historical Properties and Their Unique Appraisal Approaches

Boston Appraisal

This article provides an insight into the appraisal process of historical properties, emphasizing the role of market data, potential buyers, specialized databases, appraisal methods, and the significant impact of preservation restrictions. Appraisers also utilize Local Town and State Databases of historical properties.

Appraisal 147