Housing Wire

MARCH 13, 2024

Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. While ChatGPT has become a go-to tool for many of us, predictive analytics tools offer a more efficient, data-driven approach to generating new client leads. When you buy through our links, we may earn a commission. Visit Top Producer 2.

Real Estate Agent 357

Real Estate Agent Tools Real Estate Agents 357

Housing Wire

MARCH 15, 2024

These housing professionals have been gaming out the potential impact on buyers’ agents – a significant source of referrals. Loan officers and mortgage executives expect home sellers and homebuyers to negotiate more aggressively on commission paid to buyer agents, potentially bringing costs down.

Buyers 501

Buyers Agents Mortgage Real Estate Agent 501

Housing Wire

JANUARY 29, 2024

Referral business is crucial to your bottom line as an agent. Imagine if you could bottle the enthusiasm your clients have for working with you and use it to capture new business in 2024. The good news is that most clients are excited to share their positive experiences. That’s where real estate testimonials come into play.

Real Estate 387

Real Estate Clients Real Estate Agent Agents 387

Housing Wire

NOVEMBER 8, 2021

After completing countless Veterans Administration (VA) mortgage loan transactions over the years, Chris Pascoe, a Marine veteran turned RE/MAX agent, has developed something of a system. First, he has his clients lender call the listing agent. Somebody has a problem once and then that story just spread.

Clients 380

Clients Agents Buyers Sellers 380

Housing Wire

MARCH 21, 2024

Redfin is expanding an agent compensation plan it launched last year by adding seven new markets starting in May, the national real estate brokerage announced Thursday. No other brokerage can offer agents a big traditional split and all the benefits, support, technology and customer introductions that we provide here at Redfin.

Agents 367

Agents Marketing Brokerage Real Estate 367

Housing Wire

JANUARY 12, 2024

Guaranteed Rate has introduced a new feature that allows sellers working with a G-Rate loan officer to pay a fee that locks in a permanently discounted mortgage rate for a buyer. But with RateReduce Sell, sellers will be able secure a lower rate by buying down points permanently.

Sellers 403

Sellers Real Estate Agent Loan Officers Mortgage 403

Real Estate News

MARCH 27, 2024

Brokerages and agents need to communicate exactly how they serve buyers, just as they do for sellers — and what value those services bring to clients.

Buyers 229

Buyers Agents Brokerage Sellers 229

Housing Wire

SEPTEMBER 19, 2023

Appraisals make for realistic pricing You may want to encourage clients who are selling their homes to get an appraisal before they list their home. This will help you set a realistic price and manage your sellers’ expectations. For appraisals that are low, a seller may want to get a second appraisal.

Real Estate 441

Real Estate Appraisal Agents Inspection 441

Housing Wire

FEBRUARY 27, 2024

At the 2024 Keller Williams Family Reunion event in Las Vegas, co-founder and executive chairman Gary Keller took the stage on Tuesday and spoke to a room full of real estate agents about the importance of buyer agency agreements within the context of the ongoing antitrust lawsuits. You are being accused of not being transparent. “If

Buyers 399

Buyers Agents Real Estate Agent Clients 399

Housing Wire

NOVEMBER 7, 2023

Though this seems like a whole new stress-inducing worry for many real estate agents , the fact is that commissions have never been a set amount, just an expectation or a tradition in many markets. So how do you provide overwhelming value to your buyer clients? Here are the top five ways to provide value to your buyer clients.

Clients 368

Clients Buyers Real Estate Agent Real Estate 368

Housing Wire

MARCH 14, 2024

Like the Department of Justice , the Federal Reserve has decided to weigh in on the real estate agent commission debate. Similar to the arguments made by the plaintiffs and their attorneys in the commission lawsuits, the authors of the paper argue that despite technological advances, agents still take a “high percentage commission.”

Agents 359

Agents Legal Real Estate Agent Buyers 359

Housing Wire

MARCH 8, 2024

It was mid-February when clients, family and friends began asking Jason Posnick about strange postcards appearing in their mailboxes. The mailers are titled “Notice of Proposed Settlements” and they began hitting the mailboxes of home sellers in mid-February. Lisa is super on the pulse. What do the postcards say?

Agents 382

Agents Legal Realtors Clients 382

Housing Wire

FEBRUARY 14, 2024

I’ll show you what it takes to succeed as a luxury real estate agent in any market. If you’re known in your market as the expert who successfully sells properties between $1 to $3 million, how do you start getting clients looking for homes valued at $10 million+? Visit Agent Image 3. Visit Coffee & Contracts 2.

Real Estate Agent 374

Real Estate Agent Real Estate Agents Luxury Properties 374

Housing Wire

FEBRUARY 29, 2024

Real estate agents gathered at the Palladium Theater in New York City’s Times Square on Thursday to learn networking and lead generation strategies from some of the nation’s top luxury real estate agents at the Goldbar Live conference. Dina Goldentayer, the top Miami -based Douglas Elliman agent, shared her spin on this advice. “I

Agents 404

Agents Real Estate Real Estate Agent Marketing 404

Housing Wire

NOVEMBER 20, 2023

Real estate agents are facing a contracting issue that could seriously upend the traditional housing landscape. Under current guidelines, sellers pay a 5-6% commission on a sale which is split between the buyer and listing agents. But what happens if consumers pivot away from buyer agents altogether?

Agents 386

Agents Buyers Real Estate Agent Loan Officers 386

Housing Wire

FEBRUARY 8, 2024

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

Real Estate Agent 370

Real Estate Agent Real Estate Agents Clients 370

Housing Wire

JANUARY 23, 2024

home sales in nearly 30 years as high mortgage rates frustrate buyers, the market is reshaping real estate once again, placing buyers on the back foot and swinging the pendulum back to favoring sellers. Real estate agents need to brace themselves for a shift as we witness a market more reminiscent of previous pandemic years.

Real Estate Agent 409

Real Estate Agent Real Estate Buyers Agents 409

Housing Wire

JANUARY 5, 2024

As a real estate agent , it’s essential to stay aware of significant changes in interest rates and how they may affect market conditions so you’re better equipped to advise your buyers and sellers on everything from housing affordability to availability. Lower demand means that homes often sit on the market longer than usual.

Real Estate 426

Real Estate Agents Marketing Sellers 426

Housing Wire

JULY 20, 2023

There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. 74% of sellers say they would use that same agent again, or recommend them to others.

Clients 221

Clients Real Estate Open Houses Agents 221

Housing Wire

NOVEMBER 7, 2023

These clients are typically low on funds, which is why they need this type of financing. Not helping FHA, VA borrowers get off the sidelines Under current FHA rules, sellers can contribute up to 6% in concessions to FHA borrowers to cover closing costs, prepaid expenses and discount points. points from the 7.5% Grant said.

Agents 442

Agents Sellers Buyers Finance 442

Housing Wire

OCTOBER 13, 2023

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. But what happens to real estate agents when the market shifts and goes down? In fact, some of the most successful real estate agents have thrived even more when times are tough. When people are less apt to buy and sell property?

Real Estate Agent 466

Real Estate Agent Real Estate Agents Marketing 466

Housing Wire

MARCH 28, 2024

The past year and a half, with its rising mortgage rates , low inventory, and economic uncertainty, has been a challenge for real estate pros, not to mention the buyers and sellers they serve. Regularly update content, share valuable insights about the local market, and interact with potential clients.

Real Estate Agent 351

Real Estate Agent Real Estate Agents Clients 351

Housing Wire

MARCH 27, 2024

These are all untrue and offensive words that come up when searching “Realtors” or “Real estate agents.” But even with all the negative nouns used to describe some real estate agents, the majority of real estate agents are professional and valuable. And before getting my real estate license in 2009, I had the same opinion, too.

Real Estate Agent 275

Real Estate Agent Real Estate Agents Sellers 275

Housing Wire

APRIL 16, 2024

We’ve curated the ultimate guide to texting etiquette for agents. with real estate night sweats and want to alleviate your stress by banging out a text does not mean the other agent, your buyer prospect, your seller client, or the appraiser wants to share your insomnia. Wondering if you may have offended a prospect?

Real Estate Agent 350

Real Estate Agent Real Estate Agents Business 350

Housing Wire

NOVEMBER 9, 2023

According to Kasper, while the plaintiffs are portraying this outcome as a win for consumers, getting rid of cooperative compensation will only harm homebuyers and sellers. As she has stated previously, NAR plans to appeal the verdict and that Sitzer/Burnett saga is far from over.

Agents 399

Agents Legal Sellers Clients 399

Housing Wire

JANUARY 3, 2024

Real estate agents are optimistic about the housing market and working to implement buyer agency agreement as we head into 2024, according to the RealTrends Q1 2024 AgentPulse survey. Some agents reported not having made any changes to their business due to the lawsuits, while others have.

Agents 338

Agents Realtors Clients Real Estate Agent 338

Housing Wire

JULY 28, 2023

Real estate agents and business leaders play a pivotal role in improving the cities in which they operate, making community service an essential value to their professions. Demonstrate your values to customers Buyers and sellers want more than just transactional relationships with their agents.

Real Estate Agent 305

Real Estate Agent Real Estate Agents Clients 305

Housing Wire

OCTOBER 11, 2023

These lawsuits threaten to radically reshape the residential brokerage landscape, and could be the catalyst for a fat decline in the annual commission pool as well as the industry shedding as many as 80% of agents, according to a team of analysts at Keefe Bruyette Woods. Relatedly, the commission rates could decline by 200 bps or more.

Real Estate Agent 467

Real Estate Agent Real Estate Agents Brokerage 467

Housing Wire

AUGUST 3, 2023

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job?

Real Estate Agent 370

Real Estate Agent Real Estate Agents Tools 370

Housing Wire

SEPTEMBER 5, 2023

From fine-tuning the initial listing to completing the mountains of paperwork needed for closing , homebuyers and sellers can find themselves juggling a wide range of issues. Find your audience Not every real estate transaction is the same because not all buyers and sellers are the same.

Real Estate 410

Real Estate Sellers Buyers Clients 410

Housing Wire

APRIL 15, 2024

Although more agents are fielding questions about the commission lawsuits than they were a quarter ago , they also remain optimistic about where the housing market is headed in the second quarter of 2024, according to the RealTrends Q2 2024 AgentPulse survey. In a similar vein, “getting listings” was the third-largest hurdle cited by agents.

Inventory 369

Inventory Agents Real Estate Sellers 369

Housing Wire

AUGUST 9, 2023

This piece will explore some of the key domains where AI is having the greatest impact for real estate agents, brokers and the innovative companies leading the charge. Their all-in-one platform allows agents to send out mailers to leads at scale, with personalized copy developed by AI and hand-written notes produced by robots.

Real Estate Agent 358

Real Estate Agent Real Estate Agents Clients 358

Housing Wire

SEPTEMBER 7, 2023

For most real estate agents, working with a reliable lending partner is essential to a smooth and successful transaction. That partnership is everything,” Amy Breach, a Seattle-based Keller Williams agent, told HousingWire in late 2022. Attorneys, Realtors and clients are a big part of our repeat business.”

Agents 376

Agents Buyers Loan Officers Real Estate 376

Housing Wire

APRIL 17, 2024

Whether you’re looking to build brand awareness, draw in more engagement for listings, or take your client experience to the next level through digital advertising, Boost is here to help agents and brokers alike. 2 Agents can use Boost to showcase the effectiveness of their advertising with automated seller reports.

Real Estate 317

Real Estate Advertising Technology Clients 317

Housing Wire

FEBRUARY 28, 2024

As brokerages across the country have begun implementing buyer agency contracts into their business practices in the wake of the Sitzer/Burnett commission lawsuit verdict, the Consumer Federation of America is warning consumers that they may be filled with “unfair provisions” that primarily protect agents and brokers.

Buyers 350

Buyers Contracts Agents Realtors 350

Housing Wire

OCTOBER 19, 2023

Event marketing can be key to success in building relationships and meeting new potential buyers and sellers. March: Think tax time, free CMAs, and closing statements that you can send to last year’s clients. This is one of the most popular projects for our coaching clients and many listings have resulted!

Real Estate Agent 408

Real Estate Agent Real Estate Agents Open Houses 408

Housing Wire

MARCH 22, 2024

Based on NAR’s settlement, agents working with buyers will need a signed buyer representation agreement starting in mid-July, pending final court approval of the settlement. Bills Clarke said this is exactly how agents already work with sellers, so it shouldn’t be a big deal to implement buyer agreements into a business.

Buyers 464

Buyers Contracts Real Estate Agents 464