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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. To help you snag more listings, we updated our list of proven strategies to win more real estate seller leads in 2024. When you buy through our links, we may earn a commission.

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‘Don’t panic:’ KW executives address agent questions on NAR commission settlement

Housing Wire

During a virtual open house hosted by Keller Williams to answer agent and broker questions about the settlements in the commission lawsuits , the overwhelming message was for real estate professionals to focus on what they can control. Don’t panic. The executives said they received more than 150 questions.

Agents 441
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‘Find buyers before agents!’ Mortgage industry reacts to the NAR settlement

Housing Wire

These housing professionals have been gaming out the potential impact on buyers’ agents – a significant source of referrals. Loan officers and mortgage executives expect home sellers and homebuyers to negotiate more aggressively on commission paid to buyer agents, potentially bringing costs down.

Buyers 504
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Four secrets to mastering client retention

Housing Wire

There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. 74% of sellers say they would use that same agent again, or recommend them to others.

Clients 284
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NAR clarifies details on buyer broker agreements

Housing Wire

Under the terms of the settlement agreement , agents will have to have a written agreement with a client in order to work with them as a buyer’s agent. Under these circumstances, the agent or MLS participant would not need a written agreement with the buyer.

Buyers 466
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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

Access to a hyper-local agent is more important now than ever. Check out Wise Pelican Typically, you’d mail the just sold letter to homeowners who live around a property you just helped your client to sell. Better yet, get permission from the listing agent to do a mailer around their sold listing, if possible.

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Real estate agents’ 12-month prospecting plan

Housing Wire

Event marketing can be key to success in building relationships and meeting new potential buyers and sellers. You can use these for door-knocking, lead follow-up, open house giveaways, and at the closing table. March: Think tax time, free CMAs, and closing statements that you can send to last year’s clients.