Housing Wire

NOVEMBER 5, 2023

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. There are numerous methods an agent can use to prospect, some traditional and others that leverage technology. Advertising costs money, and is specifically designed to reach your ideal clients.

Real Estate 382

Real Estate Tools Real Estate Agent Open Houses 382

Housing Wire

NOVEMBER 22, 2023

In fact, if you were to describe the home buying experience solely upon the things we see in advertisements, the process would end with the sales contract and all parties would merrily proceed directly to the handing over of the keys. The good news is that this trend towards a general adoption of technology seems to be accelerating.

HOA 390

HOA Real Estate Agent Technology Real Estate 390

Housing Wire

MARCH 28, 2024

The past year and a half, with its rising mortgage rates , low inventory, and economic uncertainty, has been a challenge for real estate pros, not to mention the buyers and sellers they serve. Times like this often result in a sense of fear and hesitancy; after all, if you don’t know what’s next, how are you supposed to take decisive action?

Real Estate Agent 341

Real Estate Agent Real Estate Agents Clients 341

Housing Wire

OCTOBER 20, 2023

Advertising on Zillow can put your website in front of millions of potential buyers and sellers. It offers a multichannel online advertising service that finds and attracts potential leads, leveraging search intent targeting and social information to engage with potential buyers and sellers.

Real Estate 362

Real Estate Tools Open Houses Advertising 362

Housing Wire

NOVEMBER 16, 2023

Advertising on Zillow can put your brand in front of millions of potential buyers and sellers. This technology allows for a more tailored approach, enabling agents to anticipate and meet customer needs more effectively than ever before. It not only connects you with potential sellers, but it adds value to their properties.

Real Estate 358

Real Estate Marketing Real Estate Agent Tools 358

Housing Wire

JANUARY 10, 2024

The company provides in-house advertising experts who send leads exclusively to you and streamlines lead management and marketing efforts. SmartZip primarily benefits experienced listing agents, yet any agent willing to nurture seller leads can thrive with this platform.

Real Estate 318

Real Estate Real Estate Agent Tools Agents 318

Housing Wire

NOVEMBER 29, 2023

It offers a multichannel online advertising service that finds and attracts potential leads, leveraging search intent targeting and social information to engage with potential buyers and sellers. Use this tool: SmartZip SmartZip utilizes predictive analytics to identify potential sellers in your area.

Real Estate 357

Real Estate Buyers Tools Real Estate Agent 357

Housing Wire

APRIL 3, 2024

CoStar has not been quiet about its goal to surpass Zillow, even running a series of advertisements during this year‘s Super Bowl to boost brand awareness. If I am marketing for a seller that wants to offer a co-broker commission, undoubtedly I am going to still be on Homes.com, Zillow and Realtor.com,” Murray said.

Real Estate 352

Real Estate Agents Buyers Business 352

Eppraisal

FEBRUARY 10, 2023

One of the ways your agent can do this is to use technology in your multiple listing service (MLS) listing. " The article also cites, "From the seller's agent perspective, 23% reported an increase of 1% to 5% of the dollar value offered by buyers, in comparison to similar homes without staging."

Technology 41

Technology Real Estate Agent Real Estate Agents 41

Housing Wire

JANUARY 27, 2021

Technology has rapidly changed the process for listing and buying homes, and the general public is taking note and adjusting their expectations of what a real estate broker should be. Many economists are predicting low mortgage rates for an extended period of time which will keep the red-hot seller’s market intact indefinitely.

Real Estate 326

Real Estate Agents Brokerage Sellers 326

Housing Wire

APRIL 24, 2024

Social Connect: Top Producer’s online advertising with automated lead nurture provides a steady stream of leads from social media. Depending on the Top Producer product you choose, you can combine handwritten letters and customized postcards with online ads and email marketing to drive leads to your landing pages, converting seller leads.

Real Estate 330

Real Estate Clients Tools Contracts 330

Housing Wire

AUGUST 23, 2023

When asked how relevant this business will be, Garg refers to Amazon , a company that drives two-thirds of its sales from third-party sellers. “We That technology platform has helped us maintain best-in-class compliance and regulatory audits. We’ve always had the ability to get consumers from direct advertising.

Realtors 346

Realtors Technology Insurance Mortgage 346

Will Springer Realtor

FEBRUARY 27, 2024

The emergence of creatively sophisticated cybercriminals armed with cutting-edge technology like artificial intelligence (AI) is making life difficult for the real estate industry and its customers. Deepfake technology can even impersonate real estate agents, landlords, lenders or consumers. No response equals no sale.

Real Estate 61

Real Estate Sellers Real Estate Agent Buyers 61

Housing Wire

APRIL 20, 2022

Gone are the days of weekly listing books and print advertisements with grainy black-and-white photos. Top brass at Keller Williams has long recognized the need to roll out new technology to its army of agents, with mixed success. These brokerages are not alone in terms of their technology offerings. That was in 1980.”.

Real Estate Agent 366

Real Estate Agent Real Estate Agents Brokerage 366

The Appraiser Coach

SEPTEMBER 14, 2021

We frustrate buyers, sellers, loan officers and, sometimes, real estate agents. Appraisers have been accused of being “speed bumps” in the lending process. In some ways, I can understand their. Read More.

Agents 370

Agents Appraisal Real Estate Agent Loan Officers 370

Hank Miller Team

JULY 2, 2023

Technology continues to transform marketing, real estate in particular. Advertising, especially in real estate, always pushes the boundaries, but there is an expectation that the information presented is factually accurate. Seller disclosures are completed and assumed to be truthful but that’s not always the case.

Real Estate 52

Real Estate Legal Advertising Real Estate Agent 52

Quicken Loans

JUNE 3, 2021

Real estate professionals are painfully aware of the fact that technology is disrupting the industry. You may already be aware of iBuyers and what they have to offer prospective home buyers and sellers. iBuyers are real estate companies that buy and sell properties through technology. What Is An iBuyer?

Sellers 55

Sellers Buyers Agents Real Estate Agent 55

Housing Wire

NOVEMBER 5, 2023

In light of the recent NAR lawsuit outcome , seller leads are even more crucial. Companies like SmartZip can quickly and easily generate a list of potential home sellers based on data, not just a zip code. Using technology Modern circle prospecting often involves the use of technology. Buying leads is easy but expensive.

Real Estate 206

Real Estate Tools Real Estate Agent Agents 206

Housing Wire

JUNE 11, 2021

You can potentially ask the seller to pay for the improvements, or you can ask for a lower sales price to offset the cost of the repairs. If the seller is eager to sell the property, they might lower the listing price to match the appraisal. On the other hand, the seller might disagree with the appraisal and refuse to negotiate.

Inspection 422

Inspection Appraisal Buyers Appraisal Process 422

Housing Wire

OCTOBER 5, 2021

There’s a lot of data and technology that is already out there, and I knew that if I could consolidate this data then we would have something that an agent can really use to create that inventory for their clients.”. At the end of the day, it’s the dollars that really count to the seller,” Clark added.

Real Estate Agent 384

Real Estate Agent Real Estate Agents Marketing 384

Housing Wire

DECEMBER 6, 2023

Why we picked it BoomTown earns its place for its excellent pay-per-click (PPC) advertising integrations and its versatile suite of real estate tools, from IDX-enabled websites with customizable themes to advanced CRM and lead generation capabilities. That said, individuals and duos can still benefit from BoomTown’s “Launch” package.

Real Estate 350

Real Estate Agents Real Estate Agent Tools 350

Lamacchia Realty

SEPTEMBER 18, 2023

Jodi will remain involved during the transition in a leadership role and will continue to be fully committed to her buyer and seller clients. Jodi wanted to merge her brokerage with one that could provide her agents with even more leads, products , services , training, technology , and marketing and she found it with Lamacchia Realty.

Realty 81

Realty Brokerage Realtors Real Estate 81

McKissock

DECEMBER 20, 2021

Even before the pandemic, homebuyers and sellers were experimenting with a new, online model of real estate — instant buying, or “iBuying.” However, do-it-yourself home-buying and selling can be overwhelming because buyers and sellers are inundated with information without knowing what to do with it. You’re Needed Now More Than Ever.

Real Estate Agent 64

Real Estate Agent Real Estate Agents Sellers 64

Raleigh Realty

FEBRUARY 24, 2022

It has been featured in several popular publications and has appeared in advertisements across social media, TV, radio, and more. Here’s how it works: Sellers enter their address and describe various features in their homes such as new cabinets, refurbished flooring, upgraded appliances, the home’s square footage, etc.

Real Estate Agent 113

Real Estate Agent Real Estate Sellers Agents 113

Housing Wire

FEBRUARY 23, 2021

They provide solid, cost-effective leads, don’t require referral fees, they advertise and promote our brand, not theirs. For example, Ylopo leverages social ads to generate lower cost local buyers and sellers and Google PPC ads to capture more “down funnel” ready to buy and sell leads. And it’s like a family business.

Real Estate Agent 245

Real Estate Agent Real Estate Agents Clients 245

Listing Spark

AUGUST 23, 2023

If you’re a typical home seller offering a 3% commission to your listing agent, that’s a median cost of $11,172 or $14,037, respectively. There are valuable services that real estate agents provide, such as advertising the property, listing it on the MLS, handling the title process, and negotiating deals.

Real Estate Agent 36

Real Estate Agent Sellers Real Estate Agents 36

Housing Wire

DECEMBER 6, 2021

Over half of Realtors said that social media was their top lead-generating technology tool, according to an October survey report from the National Association of Realtors. Creating quality content that former clients and prospective homebuyers and sellers want to interact with is a time-consuming process.

Agents 393

Agents Real Estate Business Realtors 393

Housing Wire

JANUARY 26, 2024

Marketing and Technology: The marketing strategies and technology tools provided for agents. Keller Williams has recently worked to step up their technology and tool game so that it can better compete with the more cutting-edge brokerages. Their innovative technology tools include mobile platforms for working on the go.

Real Estate 371

Real Estate Brokerage Agents Real Estate Agent 371

Housing Wire

DECEMBER 23, 2021

The website also contributed a cut of the $379 million of additional “internet, marketing, and technology segment” revenue through StreetEasy’s listing fees. A large piece of the so-called total addressable market is in advertising and marketing services,” said Tomasello. StreetEasy chipped in an unknown amount to the $1.4

Brokerage 315

Brokerage Agents Real Estate Real Estate Agent 315

Housing Wire

APRIL 27, 2023

Blackbird] then used its proprietary ‘lookback’ technology to access pre-renovation images of the homes from a multiple listing service and compare them with post-renovation images from the rental advertisements.”

Renovations 272

Renovations Investing Real Estate Marketing 272

Lamacchia Realty

APRIL 21, 2022

Famous for its presence on advertising and billboards and around the state, “BUY SELL JOIN®” has officially been trademarked for Lamacchia Realty! BUY SELL JOIN®” speaks to the company’s mission ; guiding buyers, sellers, and REALTORS® alike to their success. technology ,?and? Lamacchia Realty’s? training ,? marketing ?that

Realty 36

Realty Advertising Realtors Real Estate 36

Eppraisal

APRIL 5, 2022

However, we are in a sizzling hot seller's market right now. In this age of technology, most buyers search online for homes rather than driving around on the weekends looking at open houses. If you are selling your house "by owner," advertising and hosting an open house is sure to bring a swarm of buyers.

Open Houses 36

Open Houses Advertising Real Estate Agent Agents 36

Lamacchia Realty

AUGUST 30, 2022

Compiled with their internal reach into Massachusetts , Rhode Island , New Hampshire , Connecticut , and Florida , Lamacchia Realty also serves buyers and sellers all over America and beyond through their Relocation Department as a member of Leading Real Estate Companies of the World , an elite network Lamacchia was invited to join in 2016.

Realty 69

Realty Realtors Brokerage Agents 69

Lamacchia Realty

NOVEMBER 5, 2021

Various advertising is also seen throughout the DCU center including logos on the ice, around the boards, and on the jumbotron. Lamacchia Realty has been serving Worcester and the surrounding markets for years, providing a high level of service to buyers and sellers. Additional Resources. Buyer Resources. April 8, 2021. Read More ».

Realty 65

Realty Real Estate Realtors Advertising 65

Housing Wire

APRIL 25, 2024

While the free version is limited to 25 leads per open house, the paid version offers unlimited leads, customizable questions, automated lead follow-up emails, and a “hot leads” report that identifies your best prospects.

Real Estate 334

Real Estate Agents Open Houses Tools 334

Lamacchia Realty

JULY 31, 2023

Anthony Lamacchia Broker/Owner/CEO “We are excited to join forces with Lamacchia Realty; after seeing their presentation with all they have to offer in marketing, training, systems, and technology we knew it was the right fit. In 2022, Lamacchia Realty was #5 for units sold in Massachusetts and closed over $1.7

Realty 69

Realty Marketing Real Estate Realtors 69

Hood Homes Blog

SEPTEMBER 20, 2018

Understanding what happens with the commission can help sellers understand why agents charge what they do. When your agent shows you the seller’s estimated net , showing $1000s or even $10,000s in agent fees, it is only natural to wonder where all that money goes. Many buyers and sellers do not. Agent Expenses. You closed!

Real Estate Agent 36

Real Estate Agent Real Estate Agents Sellers 36