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Bright MLS teams up with Collabra Technology

Housing Wire

Agents subscribed to Bright MLS now have access to a built-in advertising tool through a new partnership with Collabra Technology , according to an announcement on Tuesday. The tool also automatically builds advertising for agents that includes their business details, including their name and brokerage.

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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. To help you snag more listings, we updated our list of proven strategies to win more real estate seller leads in 2024. If you want a shot at generating seller leads online, you need one, too.

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SmartZip Review: Can data improve your prospecting game?

Housing Wire

SmartZip uses predictive analytics to pinpoint likely sellers from 6 to 18 months in advance, offering a huge advantage in today’s low inventory market. Choose one or more marketing tool — including email, online ads, or direct mail — to introduce yourself to every high-potential prospect in your targeted neighborhoods or zip codes.

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The tough market mindset: Compete or combine forces?

Housing Wire

But as much as it’s already a core tenet of real estate, collaboration currently presents a unique new opportunity for real estate agents to evolve the way they work with their buyers and sellers. You see something similar in real estate technology. Consumer expectations have changed dramatically in the last few years.

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Get more real estate buyer leads in 2024

Housing Wire

However, some lead generation tools do some of the pre-vetting for you, and using an effective CRM that helps you organize, nurture and manage your communication with new real estate leads can help you set realistic targets and be successful with this approach. Use this tool: FloDesk Looking for a way to make your brand pop?

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Top Producer Review: Features, pricing & alternatives

Housing Wire

In this article, we’ll review Top Producer’s comprehensive suite of solutions and the benefits of each tool in the Top Producer arsenal. Top Producer offers an innovative customer relationship manager (CRM) tool that lets you store all your contacts and client communications, with text and email capabilities from within the platform.

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Zillow or CoStar? NAR settlement terms could determine a winner

Housing Wire

CoStar has not been quiet about its goal to surpass Zillow, even running a series of advertisements during this year‘s Super Bowl to boost brand awareness. If I am marketing for a seller that wants to offer a co-broker commission, undoubtedly I am going to still be on Homes.com, Zillow and Realtor.com,” Murray said.