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Judge in Zillow suit allows REX’s false advertising claims to stand

Housing Wire

Just days after awarding Zillow and National Association of Realtors (NAR) a major victory in their legal battle against REX Real Estate , the court made it clear that Zillow’s fight is far from over. A federal court judge concluded on Friday that in regard to REX’s false advertising claims against Zillow, the firm has proven “falsity.”

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10 ways to use virtual reality technology in your real estate business

Housing Wire

Moreover, properties featuring 3D tours spend less time on the market — typically around one-third less time — and agents can secure higher selling prices. By leveraging VR, real estate agents can enhance their understanding of the market, optimize their strategies and ultimately improve their overall success in the industry.

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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

Generate seller leads using AI Artificial Intelligence (or AI) is changing the way agents work in so many ways, and that includes how we generate seller leads. Data analysis allows real estate agents to focus their marketing efforts (and budget!) Let’s be honest, spending money on lead generation can get expensive.

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Get more real estate buyer leads in 2024

Housing Wire

Learn more Use this tool: Lab Coat Agents Lab Coat Agents (LCA) is a big deal in the real estate world, starting from a Facebook group and now boasting over 162,000 members. It’s perfect for agents, with helpful design and marketing tools tailored for real estate. ProspectsPLUS!

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7 money moves to make now for a prosperous 2024

Housing Wire

Here’s a financial checklist that real estate agents and mortgage professionals should complete before the end of the year for more success and financial security in 2024. Think carefully about what goals you want to achieve in the coming year, such as prospecting targets, advertising, closings and taking time off.

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Cracking the code on marketing to the Realtor channel

Housing Wire

The two largest home search portals are moving from an advertising model to a referral fee model in which agents pay 30-40% for new business. Things in the real estate agent and broker world right now are, in a word, intense. Second, most real estate agents are people people.

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Mortgage Tech Demo Day: Adwerx

Housing Wire

The Adwerx Enterprise Platform is the only digital advertising solution designed specifically for mortgage brokerages and their loan officers. Reach home buyers before real estate agents with individualized, compliant ads for loan officers, built automatically. Adwerx Enterprise Platform.