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As agent and client demand rises, Real launches dedicated luxury division

Housing Wire

Real Luxury , as the division will be known, will focus on helping luxury agents and teams, as well as their exclusive clients. He brought his Los Angeles-based luxury brokerage GLOBL RED Real Estate to Real in 2023. Fast-growing firm The Real Brokerage is launching a luxury division , according to an announcement on Wednesday.

Clients 388
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Brian Icenhower on impact of commission lawsuits and low volume

Housing Wire

The lawsuits have prompted a reevaluation of industry practices, leading agents to adopt more client-centric approaches with a heavy focus on demonstrating the value they bring to the transaction process. We’ve responded by revolutionizing & elevating the way real estate coaching & training will be conducted moving forward.

Training 414
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How loan originators survived a cutthroat mortgage business in 2023

Housing Wire

In his 20 years in mortgage banking, no year has compared to 2023 in terms of difficulty, said Ben Cohen, Guaranteed Rate ’s managing director and a top-producing loan officer. Coming off of the pandemic banner years, thinning origination volume, low inventory and soaring home prices made business much harder to come by for LOs in 2023.

Business 403
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Tom Ferry launches AI coaching chatbot TomAI

Housing Wire

The firm describes TomAI as a “version of ChatGPT trained on 20+ years proven-effective real estate strategy from hundreds of the industry’s leading coaches and thousands of market-dominating agents.” A beta version of the tool launched in August 2023 for Tom Ferry coaching clients. or 8 p.m.”

Tools 291
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The Real Brokerage settles Umpa commission lawsuit for $9.25M

Housing Wire

In addition to the monetary award, Real has also agreed to implement business policy changes as part of the settlement, including “clarifications about the negotiability of commissions, prohibitions on claims that buyer agent services are free, and the inclusion of listing broker compensation offers in communications with clients.”

Brokerage 345
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What will property preservation look like in 2023?

Housing Wire

Whether additional volume comes from an uptick in foreclosure activity or onboarding new clients, we have vendors that are hungry for it.”. The primary job is to make sure a property is secure, safe and weather-tight, so Safeguard trains its contractor base on those scripts and works to ensure those questions are included in its mobile app.

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6 best real estate lead generation websites for 2023

Housing Wire

Whether you’re a seasoned real estate agent looking to expand your reach or a newcomer eager to establish your digital footprint, ahead we delve into the best real estate lead generation websites for 2023. Finally, PropertyBase’s CRM provides a lead scoring tool, helping agents better prioritize their incoming clients.