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As agent and client demand rises, Real launches dedicated luxury division

Housing Wire

Real Luxury , as the division will be known, will focus on helping luxury agents and teams, as well as their exclusive clients. He brought his Los Angeles-based luxury brokerage GLOBL RED Real Estate to Real in 2023. Fast-growing firm The Real Brokerage is launching a luxury division , according to an announcement on Wednesday.

Clients 246
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8 best places to buy real estate leads in 2023

Housing Wire

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales.

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Tom Ferry launches AI coaching chatbot TomAI

Housing Wire

Real estate coach Tom Ferry is launching a new artificial intelligence (AI)-powered chatbot that is specifically designed for real estate professionals. A beta version of the tool launched in August 2023 for Tom Ferry coaching clients. or 8 p.m.”

Tools 413
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What your title company needs to succeed in 2023

Housing Wire

Follow along for our tips on how to craft your marketing strategy to set yourself up for success in 2023. Your potential clients are looking for experts to guide them through what could be the most significant financial decision of their lives. Remember that your clients may not know the difference! You’re an expert.

Insurance 384
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Keller Williams launches online real estate course

Housing Wire

It offers five main courses: The Principles of Real Estate Sales Fundamentals Establish Clients for Life with Buyers Establish Clients for Life with Sellers Manage a Real Estate Business The KW certificate is one of more than 40 entry-level professional certificates available on Coursera that are designed to help prepare users for the job market.

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Top mega team joins The Real Brokerage

Housing Wire

I’m thrilled to welcome Dave and the entire PREMIERE team to Real and to be able to provide a platform that helps them achieve their national expansion goals in a manner that supports their culture and dedication to serving clients.” 7 ranking in the state in the 2023 rankings. Keener’s teamerage was ranked No. million.

Brokerage 450
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Loan officers are dramatically cutting their pay to win clients. It’s often illegal. 

Housing Wire

So he did what a lot of retail loan officers in the industry were doing — Mike would reclassify a self-generated lead as a corporate-generated lead, thus slashing his compensation from 125 basis points down to as low as 50 bps, giving him a low enough rate to win the client and eventually close the deal. The lower comp rate stung.