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Rocket CEO talks new AI tool, changes in leadership and M&As

Housing Wire

Rocket Mortgage launched a new artificial intelligence (AI) tool on Tuesday that allows its client experience teams to analyze sentiment, record behavior patterns, transcribe conversations and create tailored experiences during customer interactions. The lender estimates it will save tens of thousands of hours annually.

Tools 325
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Reevaluating your origination tools? Here’s where to start

Housing Wire

With the recent downturn in volume of new originations, many lenders are using this time to take inventory of the available tools geared toward risk mitigation and workflow optimization. Choosing the right tools to streamline the transaction from point of sale through loan closing can create a positive experience for the consumer.

Tools 384
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Hello 2021, goodbye credit reporting agencies?

Housing Wire

For those of us who have been in the mortgage industry for any length of time, we understand the complexities surrounding guidelines, the importance of staying up to date on key changes within the industry and how our communication to both our clients and partners is imperative in order to build and maintain relationships.

Tools 457
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UWM CMO: 2021 will be a year unlike every other

Housing Wire

The new award program was inspired by marketing execs like Sarah DeCiantis , CMO at United Wholesale Mortgage (UWM) , who, alongside her team, worked to meet clients where they needed her most. Sarah DeCiantis : We are nimble and always ready to meet our clients where they need us and 2020 was no different.

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Creating clients for life in a hot purchase market

Housing Wire

In light of that, HousingWire sat down with Peter Paglia, Chief Strategy Officer at HomeBinder, to discuss how to create a “Client for Life” in this environment. HousingWire: As the refi boom simmers down, why should lenders focus on creating clients for life? HW: How does HomeBinder help lenders establish Clients for Life?

Clients 275
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Sales Boomerang’s automatic borrower intelligence system works to boost its clients’ customer retention

Housing Wire

Without the right tools to beat these odds, lenders have had little choice but to pour dollars and resources into new customer acquisition instead. Our clients retain as high as 65% or more of their past customers. “Our Our clients retain as high as 65% or more of their past customers. Last year, lenders originated over $3.7

Clients 328
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3 mortgage industry trends that will define the rest of 2021

Housing Wire

But there are definitely a few main things to looks out for — many of which are carrying over from a turbulent 2020 and early 2021 — when it comes to the upcoming landscape for the rest of 2021: Lack of inventory Fluctuating interest rates Increased adoption of technology. Eric Levin is EVP of Client Development at Model Match.

Mortgage 506