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Why investors believe CoStar holds a big advantage post-NAR settlement

Housing Wire

Search engine users search “Zillow” more often than “real estate,” and “Zillow” is searched more than three times as often as competitor Realtor.com , according to the same investor materials. That is 12 million more than Netflix and 32 million more than LinkedIn.

Investors 458
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Realtor.com targets sell-side agents with new lead gen toolkit

Housing Wire

We’re focused on growing and engaging that audience even further, because we know it will result in more quality leads for our customers.” Realtor.com has access to a large audience of buyers and sellers, and compared to the competition, a higher portion of our audience is ready to find an agent to help them transact.

Agents 410
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Fed advocates for change in the agent commission dispute

Housing Wire

In a working paper published in late February by Borys Grochulski and Zhu Wang of the Federal Reserve Bank of Richmond , the Fed concluded that the current real estate agent compensation structure “may lead to elevated home prices, overused agent services, and prolonged home searches.” housing market. “One needs to change.

Agents 431
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Zillow’s new AI feature can talk to home shoppers like it’s a friend

Housing Wire

Zillow launched a new AI-powered feature called “natural language search” that can now interpret home shoppers’ colloquial lingo, much like how they would talk to friends and family. Zillow is the first company to implement such a search engine.

Tools 410
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Searching for lead help? SEO Savvy Agent might be the result you need

Inman

A newly launched education product, SEO Savvy Agent, is designed to help real estate sales professionals learn how to build their brands online to land organic, workable leads, according to the company.

Agents 86
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Specificity is your goldmine for real estate web traffic

Housing Wire

Most real estate sites feature landing pages tailored to broad search terms—think “homes for sale in New York” or “apartments for rent in Boston.” But here’s a twist: What if potential homebuyers or renters are using more specific terms in their searches? The outcome? The technical side of things?

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eXp’s CFO Jeff Whiteside set to leave role

Housing Wire

The brokerage already initiated a search process to find a replacement. Whiteside’s planned departure is “not a result of any disagreement regarding the company’s financial statements or disclosures,” the company noted. “I Last week , eXp World Holdings posted strong financial results for the third quarter of the fiscal year.

Realty 409