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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. To help you snag more listings, we updated our list of proven strategies to win more real estate seller leads in 2024.

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Why there are so few real estate agents of color

Housing Wire

Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”. These are instances of racism experienced by Hispanic, Black and Asian real estate agents. Just 6% of all of the National Association of Realtors’ 1.4 That compares to a U.S. Already a member?

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‘Find buyers before agents!’ Mortgage industry reacts to the NAR settlement

Housing Wire

Loan officers and mortgage executives expect home sellers and homebuyers to negotiate more aggressively on commission paid to buyer agents, potentially bringing costs down. Meanwhile, trade groups representing lenders believe that more details on the settlement are needed to understand its coming impact on the housing market.

Buyers 498
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LendingPulse Q2 2023 survey: Mortgage pros share their biggest concerns, market outlook

Housing Wire

Other challenges selected by mortgage professionals were relationships with real estate agents at 8.4%; competitiveness of rate sheet and underwriting problems at 5.8%; lender stability at 3.9%; competitiveness of product offerings at 1.9%. Lead generation ranked as the third biggest hurdle at 15.5%

Mortgage 392
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2024 is not the year to cut corners on staging — here’s why

Housing Wire

While most Realtors will die on the hill that staging should never be cut out of the home selling strategy, this year it’s even more important. Additionally, an open house and the majority of showings will be in the first 30 days. Overall, in 2024, cutting corners on staging is a risk that sellers cannot afford to take.

Realtors 424
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‘Don’t panic:’ KW executives address agent questions on NAR commission settlement

Housing Wire

During a virtual open house hosted by Keller Williams to answer agent and broker questions about the settlements in the commission lawsuits , the overwhelming message was for real estate professionals to focus on what they can control. Don’t panic. Cooperative compensation is still legal,” Papasan stressed.

Agents 433
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Four secrets to mastering client retention

Housing Wire

According to the National Association of Realtors , 67% of sellers were referred to their agent by a friend, neighbor or relative; or used their agent previously to buy or sell a home. 74% of sellers say they would use that same agent again, or recommend them to others.

Clients 284