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HousingWire February Demo Day: Insellerate

Housing Wire

Insellerate Modern CRM, Engagement & Customer Intelligence Platform Insellerate helps loan officers close more loans with our award-winning modern CRM, Lead Management, and Engagement platform, which handles all your lending channels, retail, wholesale, TPO, Consumer Direct, and Reverse.

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This growing IMB aims to capture leads through its proprietary tech, not agent referrals

Housing Wire

Roughly 20% of Cliffco’s production comes from the wholesale channel and 80% of origination volume comes from its retail channel – through which it offers GSE, government loans and non-QM products. The lender has about 80 loan officers and aims to hire up to 100 in states. How many times have they refi’d?

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What mortgage lenders need to know about wholesale

Housing Wire

HousingWire recently spoke with Desmond Smith , chief growth officer at United Wholesale Mortgage , about the role that wholesale lending plays in the mortgage ecosystem and common myths and misconceptions about becoming an independent mortgage broker. Desmond Smith: There are two ways to get a mortgage — wholesale or retail.

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United Wholesale Mortgage’s Blink+ tool includes an LOS, POS and CRM all in one package

Housing Wire

The wholesale channel will continue to grow as more retail originators and borrowers learn the benefits of working with a mortgage broker. At UWM we focus on our client service, operational efficiency and speed to close loans. Blink+ is a white-label, borrower-facing digital application tool.

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Rick Arvielo on New American Funding’s acquisition strategy

Housing Wire

Rick Arvielo: What’s interesting about our growth is that we are the 13 th largest retail IMB in the country, but we’re only in about a third of the United States. We recognize that loan officers have a choice, and when they choose to join a company on their own, it just seems to work better. That’s why we started NAF Cash.

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US Mortgage Corporation committed to reverse channel, new HECM head says

Housing Wire

Expansive national footprint When asked if the renewed effort in the reverse lending channel would have more of a regional focus before expanding nationwide, Krajewski said that the intention is to offer reverse mortgages in each of the company’s offices across the country. “US However, I really do look at this as a financial planning tool.”

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Why your LOS isn’t delivering a bespoke borrower experience (and what to do about it)

Housing Wire

Thus, these systems have evolved over time to provide the necessary backbone for lending operations and ensure compliance, scalability and adaptability across various lending models, from wholesale to retail. Instead, lenders should focus on identifying the right tools for the job and setting realistic expectations for each.