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Finaya Unifies Home Buying and Selling, Mortgage, Insurance, Title and Closing Services

Appraisal Buzz

Technology firm Finaya has launched an AI-based homeownership marketplace super-app that integrates home buying and selling, mortgage, insurance, title, closing and other related services supported by a marketplace of on-demand realtors, loan brokers, lenders and service providers.

Insurance 195
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Surefire CRM error results in 600K errant, unsolicited messages: sources

Housing Wire

Because of an apparent error made by staff at ICE Mortgage Technology ‘s Surefire customer relationship management (CRM) platform, more than 600,000 emails and texts were sent without permission to real estate agents, business partners and past clients of loan officers around the country.

Clients 385
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This growing IMB aims to capture leads through its proprietary tech, not agent referrals

Housing Wire

The lender has about 80 loan officers and aims to hire up to 100 in states. Capturing leads with tech Another priority for the lender is procuring leads through its proprietary technology. Cliffco’s proprietary CRM platform enables loan officers to break away from being heavily dependent on real estate agents for referrals.

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Rocket goes local: Testing the waters or shifting its strategy? 

Housing Wire

When the Federal Reserve slashed interest rates to zero on March 15, 2020 and set off an extraordinary real estate boom, Rocket Mortgage was ready. The lender made focused efforts to target the purchase market in 2021 and set up dedicated teams to cultivate relationships with real estate agents. billion in 2021.

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NAMB partners with Roomvu on digital marketing efforts

Housing Wire

Their innovative marketing technology is easy to use and is proven to move the needle in our industry. Roomvu is backed by REACH, the venture capital arm of the National Association of Realtors (NAR). Roomvu claims that more than 100,000 real estate agents are preparing their local social media content on the platform.

Marketing 356
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NAR schedules proxy war with Zillow

Housing Wire

SentriLock , the home lockbox company wholly owned by the National Association of Realtors (NAR), announced Tuesday that they created a computer and smart phone platform to help real estate agents juggle their home showing appointments. Real estate agents and LOs: the great collaboration.

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The Post-COVID shift: What Amazon and Zillow can’t do

Housing Wire

This tipping point came after several years of rapid technology growth in our industry. The trends we elaborated on two years ago, pre-COVID, are now the standard: Digital is the new normal and technology is now the price of entry rather than a competitive advantage. This could become a real disruption in the future.