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Here’s how a mortgage coaching platform wants to carve out a niche in a competitive market

Housing Wire

Cautious optimism is prevalent in the mortgage industry for 2024 as industry professionals anticipate the recovery of lost origination volume. Our mission is to help loan originators become better at what they do in every aspect of their business and in their life,” Braheem said.

Mortgage 401
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Floify’s new platform aims to provide flexible pricing for mortgage lenders

Housing Wire

Digital mortgage automation solution provider Floify launched a mortgage point-of-sale (POS) platform for lenders. Solutions within Floify Lender Edition allow lenders to improve recruitment and retention of top-producing loan officers and to navigate regulatory landscapes, according to the company’s website.

Mortgage 406
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AI will be a supercharger for loan officers: Blend CEO

Housing Wire

And, in the mortgage industry, AI will play an instrumental role in helping loan officers to be more efficient, according to Nima Ghamsari , Blend ‘s co-founder and CEO. Blend’s mortgage banking software processed 23.2% of the total market originations in the second half of 2022, up from 14.5%

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NAMB partners with Roomvu on digital marketing efforts

Housing Wire

The National Association of Mortgage Brokers (NAMB) announced a partnership with artificial intelligence (AI)-based video marketing platform Roomvu to provide mortgage brokers with marketing tools. Their innovative marketing technology is easy to use and is proven to move the needle in our industry.

Marketing 355
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Blend’s new AI-powered chat tool isn’t like the others

Housing Wire

Mortgage tech firm Blend Labs has launched its first AI-powered chat tool, which it says will allow loan officers to be more efficient and offer a far more personalized touch for prospective borrowers. The company announced the tool this week but won’t be rolling it out to its clients immediately.

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Opinion: How to win the coming mortgage refi race

Housing Wire

A race is a useful analog for the mortgage business, especially as it relates to the refinance business. Lenders in a purchase money market, like the one we’re in now, are running a long-distance race. It’s amazing how many loan officers miss this, don’t return the call quickly, and lose their race before it’s even underway.

Mortgage 448
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Guideline Buddy launches AI-powered chatbot

Housing Wire

Add mortgage tech firm Guideline Buddy to the list of companies with an artificial intelligence -powered chat tool. The new tool is designed to help loan officers, processors and underwriters instantly find the relevant mortgage guidelines they need.