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The role of borrower data in today’s housing market

Housing Wire

Insightful borrower data and enhanced tech solutions are paramount to success in today’s modern mortgage industry. Dan Catinella : Lenders should lean into the power of their tech stack as they try to cut costs in the current market situation. HW: What role does Customer Intelligence play in today’s challenging housing market?

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Jason Perkins: Why Now is the Time to Spring Into Digital Marketing

Appraisal Buzz

But it’s when the housing market stagnates and originations dry up that the software really pays off. Because traditional mortgage CRM systems are used as data warehouses and not for marketing, there’s a stigma that all CRM systems are the same because lenders don’t see any results from them.

Marketing 397
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The homegenius family of companies offers a variety of modern digital solutions for real estate professionals

Housing Wire

Real estate professionals are faced with many challenges as the housing market responds to a period of uncertainty. By working with more precise tools, industry professionals will gain important insights to both maintain a competitive edge in the current market and position themselves for future success.

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How 2020 is still shaping the way lenders use data

Housing Wire

Home price indices are valuable tools to help lenders understand trends and changes in the housing market. Last year, the industry relied on data more than ever before, and learned a lot about how data and analytics can quickly, safely and securely ensure consistency in markets.

Tools 393
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Zillow’s new AI feature can talk to home shoppers like it’s a friend

Housing Wire

Typing phrases like “$700K homes in Charlotte with a backyard” or “open house near me with four bedrooms” in the search bar will either show potential homebuyers their matches or will notify them when new qualifying listings are available, according to the statement.

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The secondary market is primed to rise in 2022

Housing Wire

Bringing together some of the top economists and researchers in housing, the event will provide an in-depth look at the predictions for next year, along with a roundtable discussion on how these insights apply to your business. nance market and toward purchase loans. nance experts expect the focus to shift away from the re?nance

Marketing 412
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Creating a path to success in today’s purchase market

Housing Wire

Amid the traditionally busy spring homebuying season, industry professionals are looking for new paths to profitability in a tight purchase market. Rising interest rates, a shortage in housing supply and geopolitical turmoil have combined to create a uniquely challenging period for mortgage bankers and financial institutions.

Marketing 264