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The role of borrower data in today’s housing market

Housing Wire

Insightful borrower data and enhanced tech solutions are paramount to success in today’s modern mortgage industry. Evaluating which tools in your current stack have the largest ROI and streamlining the use of them are key to ensuring loan officers are working most efficiently.

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The homegenius family of companies offers a variety of modern digital solutions for real estate professionals

Housing Wire

Real estate professionals are faced with many challenges as the housing market responds to a period of uncertainty. By working with more precise tools, industry professionals will gain important insights to both maintain a competitive edge in the current market and position themselves for future success.

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Jason Perkins: Why Now is the Time to Spring Into Digital Marketing

Appraisal Buzz

But it’s when the housing market stagnates and originations dry up that the software really pays off. Because traditional mortgage CRM systems are used as data warehouses and not for marketing, there’s a stigma that all CRM systems are the same because lenders don’t see any results from them.

Marketing 397
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How 2020 is still shaping the way lenders use data

Housing Wire

Home price indices are valuable tools to help lenders understand trends and changes in the housing market. Last year, the industry relied on data more than ever before, and learned a lot about how data and analytics can quickly, safely and securely ensure consistency in markets.

Tools 393
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Zillow’s new AI feature can talk to home shoppers like it’s a friend

Housing Wire

Typing phrases like “$700K homes in Charlotte with a backyard” or “open house near me with four bedrooms” in the search bar will either show potential homebuyers their matches or will notify them when new qualifying listings are available, according to the statement.

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Clear Capital will lay off 27% of its workforce

Housing Wire

due to the slowdown in the housing market, according to the firm. Established in 2001, the Nevada-headquartered company delivers solutions to modernize the appraisal process, which may take days to weeks to complete, or even longer during booming markets.

Valuation 352
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Clear Capital cuts 24% of its workforce in restructuring

Housing Wire

The firm announced on Wednesday that it was eliminating about 24% of its workforce, or over 250 jobs, as it restructures departments and consolidates teams amid a tough housing market. The firm reduced its workforce by about 27%, or about 350 positions, in October following a slowdown in the housing market.

Valuation 377