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‘Find buyers before agents!’ Mortgage industry reacts to the NAR settlement

Housing Wire

These housing professionals have been gaming out the potential impact on buyers’ agents – a significant source of referrals. Loan officers and mortgage executives expect home sellers and homebuyers to negotiate more aggressively on commission paid to buyer agents, potentially bringing costs down.

Buyers 498
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Top 5 reasons to reinforce your relationship with real estate professionals

Housing Wire

The relationship between a loan officer and a real estate agent is one of the most important pieces of the puzzle, as the two must combine forces to help borrowers achieve their goal of buying a home. The mortgage process involves many moving pieces and relationships with a variety of stakeholders.

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Polly adds Total Expert to its API integration roster

Housing Wire

“Having the most up-to-date market information at your fingertips is crucial for lenders to effectively communicate and engage with consumers to help educate them on financing options available when purchasing a home,” said Josh Lehr , senior director of partnerships and industry technology at Total Expert.

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LendingPulse Q2 2023 survey: Mortgage pros share their biggest concerns, market outlook

Housing Wire

Other challenges selected by mortgage professionals were relationships with real estate agents at 8.4%; competitiveness of rate sheet and underwriting problems at 5.8%; lender stability at 3.9%; competitiveness of product offerings at 1.9%. a loan officer in Washington noted.

Mortgage 392
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As the market shifts to purchase, LOs get creative

Housing Wire

Apart from selling produce that is popular in former Soviet countries, these stores represent a marketing opportunity for Alex Naumovych, a loan officer at Draper and Kramer Mortgage Corporation. A sales manager, who requested anonymity, said that he helps newbie LOs by reviewing their strategies to pull in business at open houses.

Marketing 393
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The ‘double-edged sword’ of dual licensing

Housing Wire

The company recently launched a mortgage brokerage firm that offers a plug-and-play program for real estate agents to become mortgage loan officers, a practice called dual licensing. of the loan amount, with a $5,000 cap, which adds to the typical buyer-side agent commission of up to 3%.

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30 real estate social media post ideas (+ popular agents to follow)

Housing Wire

And with millennials emerging as the largest generation of homebuyers in today’s market, comprising 28% of all homebuyers, real estate agents need to master social media or they might miss out. Sixty percent of agents surveyed believe that social media provides higher quality leads than the MLS.