Sat.Oct 28, 2023 - Fri.Nov 03, 2023

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13 video marketing best practices for your real estate business

Housing Wire

When it comes to marketing your real estate business, video is king. Global statistics from 2023 show that people watch videos an average of 100 minutes a day, with millennials — the largest share of homebuyers in the U.S. — spending 10 to 20 hours a week watching videos. From short Instagram reels to longer videos on YouTube , video is here to stay.

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Pricing low on purpose: Bay Area vs Sacramento

Sacramento Appraisal Blog

Pricing low on purpose can be a triggering issue. I know both buyers and agents can get extremely frustrated to have to enter a bidding war. And let’s not even talk about auction platforms. But pricing low is pretty much the norm in the Bay Area. People have always told me that, and I finally […] The post Pricing low on purpose: Bay Area vs Sacramento first appeared on Sacramento Appraisal Blog.

Appraisal 398
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Biased Regulation?

George Dell

Biased Appraisals: A Cause or Symptom? In biology, there is a distinction between “proximate cause” and “ultimate cause.” In appraisology, the proximate (immediate) cause of valuation bias is the appraiser’s opinion. – For example, the appraiser reporting a “too high” number shows the ‘impact’ proximate bias. The ultimate (underlying) cause of this bias might be […] The post Biased Regulation?

Appraisal 195
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Big drop in mortgage rates as unemployment hints at recession

Inman

After breaching 8 percent in mid-October, 30-year fixed mortgage rates have plummeted to levels not seen since September as more investors expect Fed policymakers to lower rates in the spring.

Mortgage 195
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Missouri jury finds NAR, brokerages guilty of conspiring to inflate commissions

Housing Wire

A Kansas City jury has found the National Association of Realtors , HomeServices of America and Keller Williams guilty of colluding to inflate or maintain high commission rates through NAR’s Clear Cooperation Rule, in the Sitzer/Burnett buyer broker commission lawsuit. The defendants have been ordered to pay damages of $1.78 billion. The jury reached its verdict after a little over two weeks of testimony from the plaintiffs and defendants.

Brokerage 545
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Homeownership Rate Stays at 66%

Eyes on Housing

The Census Bureau’s Housing Vacancy Survey (CPS/HVS) reported the U.S. homeownership rate at 66% in the third quarter of 2023, amid persistently tight housing supply and elevated mortgage interest rates. The homeownership rate remained statistically unchanged from the second quarter reading (65.9%). Compared to the peak of 69.2% in 2004, the homeownership rate is 3.2 percentage points lower and remains.

Mortgage 167

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Jury awards $5B to homesellers in landmark Sitzer | Burnett verdict

Inman

Jurors on Tuesday shocked the real estate industry, awarding damages adding up to $5.36 billion to homesellers after deliberating for 2 hours and 28 minutes.

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At last: Softer labor data sends mortgage rates lower

Housing Wire

The jobs report today which should move mortgage rates lower, demonstrates why it’s time for the Federal Reserve to land the plane. The labor market doesn’t show wages spiraling out of control as it did in the 1970s because the inflation data doesn’t look like anything in the 1970s. We had a solid job openings print this week and jobless claims are still near historic lows.

Mortgage 496
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New Single-Family Home Foundation in 2022: Geographic Shifts

Eyes on Housing

NAHB analysis of the Survey of Construction (SOC) shows that 70% of all new single-family homes started in 2022 were built on slab foundations, followed by 19% of homes built with a full/partial basement and 10% of homes built with a crawl space. As home building shifts towards the southern geographic divisions, slab adoption rates are growing higher.

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Agent Management Company, a Familiar Ring

Appraiserblogs

We will call it “AGENT MANAGEMENT COMPANY”. We will ensure that the use of runners is prohibited… Public trust. It’s a real thing. It appears that this recent lawsuit that the NAR LOST has exposed antitrust, collusion and price fixing between agents. I am thinking about creating a new AMC. We will call it an “AGENT MANAGEMENT COMPANY”. We will create a buffer per say between the buyers agent and the sellers agent thereby protecting the buyer and seller.

Agents 107
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How luxury agents can leverage buyer trends for historic homes

Inman

The desire for uniqueness is driving a rising demand for historic homes in the luxury real estate sector. Buyers today love the character and craftsmanship that a historical property exudes, and want a home that expresses their one-of-a-kind personality and preferences.

Buyers 180
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Will home sales finally start to grow? Data shows glimmers ahead

Housing Wire

We may be nearing the bottom in home sales even if mortgage rates don’t decline. As a result, there may be a light at the end of the tunnel in this crazy market cycle. At least, that’s what the data seems to suggest as inventory grows and new listings decline at a less aggressive rate than last year. To get the weekly picture of the housing market, watch the video above.

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Fed Pauses Again: Housing in Focus

Eyes on Housing

The Federal Reserve’s monetary policy committee held the federal funds rate at a top target rate of 5.5% at the conclusion of its November meeting. While noting that the Fed was “strongly” committed to reducing inflation to its target rate, this marked the second meeting in a row of no increase as the central bank examines incoming data. The Fed’s.

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How to value solar panels

Empire Appraisal Group

Valuing solar panels in a home appraisal involves several factors. Here are some key considerations: Age and condition of the solar panels: The age and condition of the solar panels can affect their value. Older panels or those that require frequent maintenance may be less valuable than newer, well-maintained panels. Energy production: The amount of energy produced by the solar panels can be a key factor in determining their value.

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Is now the right time to start your new side hustle?

Inman

Whether you're saving for something big or trying to figure out how to stay in real estate until the market turns, Erin McCormick Torres offers tips to help you develop new streams of income.

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Bob Goldberg out as NAR CEO

Housing Wire

The National Association of Realtors’ longtime CEO Bob Goldberg is leaving the trade association, multiple sources with knowledge of the situation have confirmed to HousingWire Thursday morning. “We are immensely grateful for Bob’s leadership and decades-long service to NAR,” Tracy Kasper, current NAR president, said in a statement. “It has been a privilege to work with him in expanding and strengthening our organization, and we congratulate him on his well-deserved retirement.

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Job Growth Slows in October – Good News for Interest Rates

Eyes on Housing

Job growth decelerated in October. Total nonfarm payroll employment increased by 150,000 and the unemployment rate edged up to 3.9% in October from 3.8%. The labor market is cooling. The Fed held interest rates steady for the second meeting in a row at the conclusion of its November meeting. This month’s employment data will be one of the key components.

Marketing 151
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Overhauling Legacy Processes Through a Digital Transformation

GoForrmz

Don’t be left behind in a digital revolution In an ever-evolving business landscape, adaptability is the key to long-term success. As technology advances at breakneck speeds, companies must find ways to stay competitive and relevant. One way to achieve this is through a digital transformation - a process of integrating digital technologies into various aspects of business operations, from an online order form or employee evaluation template , all the way to data access logs and financial audit t

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DelPrete: How Zillow pressures its agent partners to plug mortgages

Inman

Zillow is shoring up its Home Loans business by ratcheting up pressure on Flex agents, who refer clients to the mortgage arm or risk losing future leads, tech advisor Mike DelPrete writes.

Mortgage 176
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The upside of 8% mortgage rates? More inventory

Housing Wire

If I had told you on Dec. 31, 2022, that mortgage rates would hit 8% in 2023, you would reasonably assume housing inventory would sky rocket higher, home prices would fall noticeably, and the number of price cuts would be higher year over year. Instead, the opposite has happened: home prices nationally hit an all-time high, inventory is still down year over year and the percentage of price cuts is 4% below last year’s level.

Inventory 508
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HVAC in New Construction in 2022

Eyes on Housing

The Census Bureau’s Survey of Construction (SOC) provides valuable information on the characteristics of new homes started construction, such as air conditioning and heating system installations. Air Conditioning In 2022, 97.1 percent of new single-family homes started had a central AC system, slightly higher than 96.5 percent in 2021. The trend, going back to 2000, shows a steady rise in the share of.

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[Video] Customize Your Digital Forms with Calculations, Dynamic Fields & Data Reports

GoForrmz

Learn how to customize and configure your digital forms Welcome back to the Intro to GoFormz webinar series, a three-part video walkthrough on getting started with GoFormz and learning about all the features that can help you streamline your paper processes and data capture. Join Alicia Bryan, Director of Customer Success, and Implementation Lead, Emily Switzer, as they walk you through the process of configuring more advanced form fields and features, like calculations and dynamic fields.

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Sitzer | Burnett closing arguments wrap as judgment day approaches

Inman

In a final push on Monday, attorneys for real estate franchisors and the National Association of Realtors argued that homesellers in the case failed to prove a conspiracy to inflate commissions.

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Brokers prepare for changes after Sitzer/Burnett commission lawsuit verdict

Housing Wire

The real estate industry as agents and brokers know it has been turned upside down. It remains to be seen exactly what the guilty verdict in the Sitzer/Burnett commission lawsuit means for agents and brokers, as the industry waits for Judge Stephen Bough’s injunction. However, real estate brokers across the country have already begun preparing themselves, their firms and their agents for the worst.

Realtors 479
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Count of Open Construction Jobs Increases

Eyes on Housing

Financial conditions continue to be tight, as the 10-year Treasury rate stands near 4.8% this morning. Among the factors leading to higher rates (more debt issuance, higher-for-longer monetary policy expectations, long-term fiscal deficit conditions, and strong current GDP growth data for the third quarter) is an ongoing, elevated count of open jobs for the overall economy.

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Join GoFormz at WESTEC

GoForrmz

The GoFormz team is going to be at WESTEC 2023 Connect with our team in Long Beach, California at WESTEC this November 7-9, 2023! Be sure to register for WESTEC and stop by our booth #1550 to talk with the GoFormz team. What is WESTEC? WESTEC is the leading manufacturing trade show in California, providing manufacturing solutions for 58 years and counting.

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New startup Foyer helps first-time homebuyers with savings program

Inman

The "401(k) for homeownership" helps first-time buyers achieve their goals on the way to homeownership with 4.51 percent APY high-yield savings accounts, as well as educational tools and matching opportunities with agents and lenders.

Agents 172
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Zillow acquires CRM platform Follow Up Boss

Housing Wire

Zillow Group has entered into an agreement to acquire CRM system , Follow Up Boss , according to an announcement on Wednesday. The acquisition purchase price includes $400 million of initial cash consideration and up to $100 million in potential cash earnout. “Follow Up Boss is beloved by agents across the industry, including many Zillow Premier Agent partners and ShowingTime+ clients.

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September Private Residential Construction Spending Inches Up

Eyes on Housing

NAHB analysis of Census Construction Spending data shows that private residential construction spending rose 0.6% in September, after a 1.3% increase in August. It stood at a seasonally adjusted annual pace of $872 billion. However, total private residential construction spending is still 2.2% lower compared to a year ago. The total construction monthly increase is attributed to more spending on.

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[Video] Customer Story: Rhino Cable Services

GoForrmz

“ Our first form was just to replace paper, now the way we are angling to use GoFormz is like a data collection and transmutation tool. It’s really become a big part of our business. ” — Jesse Ordonio, Operations Director, Rhino Cable Services About Rhino Cable Services Founded in 2005 and recently purchased in 2021 by Mastec, Rhino Cable Services is a telecommunications and maintenance company that provides services including aerial and underground cable installation, inside pla

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Emphasize education to crush it this fall, Anthony Lamacchia says

Inman

At virtual Inman Connect on Wednesday, Anthony Lamacchia of the Crush it in Real Estate training platform revealed the two most important points to share with clients in the current market.

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Mortgage rates stabilize after Fed meeting

Housing Wire

Mortgage rates stabilized this week as the Federal Reserve decided to keep its rates unchanged Wednesday. However, mortgage rates still remain at a 23-year high. The 30-year fixed-rate mortgage averaged 7.76% as of Nov. 2, according to Freddie Mac ‘s Primary Mortgage Market Survey. That’s was down slightly from last week ’s 7.79% and up from 6.95% the same week one year ago.

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The Landlord’s Guide to Security Deposits

BiggerPockets

Renting properties to tenants is a great way to earn passive income, but you must follow many laws and rules, including collecting security deposits. Before you begin renting to tenants, it’s important to understand the answer to what is a security deposit and all the factors that go into it.

Tenants 86
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Appraisal Frights: 13 Terrifying Property Pitfalls That’ll Haunt Your Home’s Value

Birmingham Appraisal

Avoid These Property Pitfalls To Ensure Your Home Appraises For Top Dollar It’s that time of year when we don our spookiest costumes and tell spine-tingling tales of haunted houses and things that go bump in the night. But what about those not-so-supernatural property pitfalls that can send shivers down your spine during a real estate appraisal?