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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

A well-designed visual identity — either through the distinct font and colors you choose for your brand, through a logo, or through a combination of both — offers you an even more important opportunity. It gives you the chance to make your brand stand out from a distance on a real estate sign or quickly during a social media scroll.

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Floify’s new platform aims to provide flexible pricing for mortgage lenders

Housing Wire

Configured to give independent mortgage banks, federally insured banks and credit unions the needed tools at an accessible price point, Floify Lender Edition aims to increase lender profitability through its automated processes and efficiency tools, the company said.

Mortgage 411
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The best free real estate CRMs for 2024 (+4 low-cost alternatives)

Housing Wire

As the real estate market continues to grapple with high interest rates and low inventory, agents entering the market are looking for affordable client relationship management (CRM) tools that offer a cost-effective means to automate and manage client interactions. Agile CRM supports up to 10 users and 50,000 contacts.

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The CE Shop Review: Features, pricing and pros & cons

Housing Wire

In this CE Shop review, we’ll take a deep dive into their real estate prelicensing courses and evaluate them based on value for money, course structure and packages, exam prep tools, ease of use, and more. If you’re new to real estate, you’ll need to complete a state-approved course and pass your state’s licensing exam.

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How to leverage real estate testimonials to attract new clients (+ examples & scripts)

Housing Wire

According to the National Association of Realtors® (NAR), 89% of buyers would recommend their real estate agent to others. Further, their study found that 36% of sellers who worked with an agent found them through a referral by friends or family. Name], thank you so much for choosing me as your real estate agent!

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Creating clients for life in a hot purchase market

Housing Wire

The brilliance of HomeBinder’s client for life approach is that it fully engages real estate agents as well. As the industry migrates to focusing on purchase volume, originators will look to rekindle their relationships with key real estate agents. HW: What are some actionable ways they can do so?

Clients 339
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Clear Capital’s Kenon Chen on appraisal modernization

Housing Wire

KC: Many lenders’ loan origination systems are really just providing a document repository and maybe some screens. But what ends up happening is that underwriters have to open up a lot of different documents, go to a lot of different sites. Most lenders’ loan origination systems are not designed to do that, for collateral especially.