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Why Homie shows alternative models matter in real estate

Housing Wire

The recent announcement of Homie’s decision to strip its brokerage services and end employment for its real estate agents has once again brought the discussion of alternative models in real estate to the forefront. I vividly recall when Homie first entered the market.

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How to become a luxury real estate agent

Housing Wire

Working in real estate sales for a few years, and now you want to challenge yourself and raise the stakes? You might be ready to take on the luxury real estate market! I’ll show you what it takes to succeed as a luxury real estate agent in any market. Kayla Lee of SERHANT.

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14 indispensable AI tools for real estate agents

Housing Wire

Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. Since real estate tech changes by the hour these days, we did a deep dive into the most helpful AI tools for real estate agents on the market today. When you buy through our links, we may earn a commission.

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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

I am a big believer in developing a brand for your real estate business from Day One. The power of branding in real estate In the real estate world, there’s a prevailing belief that “You are the brand” as an agent. It could apply to the real estate industry, mortgage, or design.

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AI in real estate: Assessing current and future use cases

Housing Wire

(Photo Credit: AJ Canaria) In the real estate industry, the use of generative artificial intelligence has grown beyond just the composition of marketing copy, leading some to question other potential applications. Lickstein helped craft an AI-powered tool designed to educate brokers and is currently developing a compliance framework.

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How to build a comprehensive real estate online presence

Housing Wire

First impressions matter, especially in the luxury real estate market. A well-designed and captivating digital platform instantly conveys professionalism, credibility and exclusivity — and the opposite can turn customers away. Prioritize the inclusion of engaging and informative articles related to luxury real estate.

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Get more real estate buyer leads in 2024

Housing Wire

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. Snatching up first-time homebuyers is akin to striking gold — since developing a relationship with them can mean a loyal client for life.