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Opinion: Sitzer/Burnett decision presents an uncertain future for buyer agents

Housing Wire

Real estate agents are facing a contracting issue that could seriously upend the traditional housing landscape. The true value of a buyer agent lies in their negotiating skills and existing relationships with listing agents. Most successful loan officers get their business from buyer agent referrals.

Agents 442
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Surefire CRM error results in 600K errant, unsolicited messages: sources

Housing Wire

Because of an apparent error made by staff at ICE Mortgage Technology ‘s Surefire customer relationship management (CRM) platform, more than 600,000 emails and texts were sent without permission to real estate agents, business partners and past clients of loan officers around the country.

Clients 400
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Rocket Mortgage plans to hire 500 remote LOs by the end of 2023

Housing Wire

Though its overall mortgage strategy has apparently not changed, Rocket Mortgage is undoubtedly ramping up its initiative to hire local loan officers to win purchase business. Kostegian’s comments offer insight into the scope of Rocket’s remote local loan officer program. I know Rocket Homes has been happy to see it.

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How the buyer commission lawsuits could upend the relationship between agents and LOs

Housing Wire

For most real estate agents, working with a reliable lending partner is essential to a smooth and successful transaction. That partnership is everything,” Amy Breach, a Seattle-based Keller Williams agent, told HousingWire in late 2022. Attorneys, Realtors and clients are a big part of our repeat business.”

Buyers 393
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This growing IMB aims to capture leads through its proprietary tech, not agent referrals

Housing Wire

The lender has about 80 loan officers and aims to hire up to 100 in states. Cliffco’s proprietary CRM platform enables loan officers to break away from being heavily dependent on real estate agents for referrals. But the client gets to benefit from that.”

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Rocket goes local: Testing the waters or shifting its strategy? 

Housing Wire

Its centralized call center business model, which Rocket relied upon to dominate an unprecedented refi market , isn’t as durable when interest rates are high, there are few refi opportunities and having strong relationships with real estate agents is what brings home the bacon. And Rocket is well aware.

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‘Find buyers before agents!’ Mortgage industry reacts to the NAR settlement

Housing Wire

These housing professionals have been gaming out the potential impact on buyers’ agents – a significant source of referrals. Loan officers and mortgage executives expect home sellers and homebuyers to negotiate more aggressively on commission paid to buyer agents, potentially bringing costs down.

Buyers 498