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14 real estate trends Gen Z buyers are looking for

Housing Wire

Baby boomers and millennials have dominated the home-buying conversation in recent decades, but a new generation of homeowners is browsing online listings, heading to open houses and planning their home-buying budget. They prize move-in ready homes that can be updated with fresh paint, new flooring and modern fixtures.

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Modern FSBO Listing Services: Innovative Tools You Can Use

Listing Spark

In modern practices, there are plenty of online tools homeowners can use to navigate the market, negotiate deals, and successfully sell their homes without hiring a real estate agent. 6 Tools That Make Modern FSBOs Easier to Manage The internet is full of useful tools and services that are designed to support FSBO sales.

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Modern House Flipping Software: 8 Innovative Tools You Need

Listing Spark

Instead, it cuts out inefficiencies and helps you stay competitive with the other house flippers in your area. Consider the following three ways that modern house-flipping software can help both beginner and experienced flippers. Start by looking for these eight types of modern house-flipping software.

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The ultimate guide to real estate lead generation ideas for  2023

Housing Wire

Unfortunately, posting one random social media selfie per week isn’t going to help you nurture long-standing relationships with potential clients, nor will sending a single marketing email. estate lead generation and client conversion. When executed correctly, open houses can lead to a revolving door of new clients and leads.

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The 11 best real estate CRMs for 2024

Housing Wire

What’s the secret to nurturing leads and turning them into loyal clients? As your real estate business expands, nurturing your growing client base inevitably leads to a need for improved communication. It’s a high-functioning customer relationship management (CRM) tool with robust features, integrations and automation.

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30 real estate social media post ideas (+ popular agents to follow)

Housing Wire

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage. Create interactive polls on platforms like Instagram stories and posts to boost engagement and better understand your client’s preferences.