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6 steps to add to your real estate communication plan

Housing Wire

At the same time, your touch points should be authentic and help you build and nurture client relationships beyond the transaction. To get started, here are six steps to incorporate into your real estate communication plan. It keeps your ego at bay and makes the discussion all about your clients.

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Real estate agents are bracing for the impact of the commission lawsuits

Housing Wire

In the nearly two months since a Missouri jury found the real estate industry liable for colluding to artificially inflate real estate agent commissions, Jason Posnick has fielded a lot of questions about commissions and cooperative compensation from clients. It has been cool to hear that.

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8 best places to buy real estate leads in 2023

Housing Wire

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales.

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The art of gift-giving in real estate: A personal touch

Housing Wire

In the world of real estate , transactions are not merely about properties but also the people behind them. Rethinking branded gifts One common practice in the real estate industry is gifting branded items like Cutco knives to home buyers and sellers. As you can tell, they don’t just make an impact on clients.

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The influencer’s edge: Thriving in real estate during times of change

Housing Wire

In the wake of the landmark Sitzer/Burnett commission lawsuit case, the real estate world is in turmoil. The savvy real estate agents and loan officers see this not a crisis but a golden opportunity. This is a call to arms for real estate agents and loan officers ready to seize the day.

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The best free real estate CRMs for 2024 (+4 low-cost alternatives)

Housing Wire

As the real estate market continues to grapple with high interest rates and low inventory, agents entering the market are looking for affordable client relationship management (CRM) tools that offer a cost-effective means to automate and manage client interactions.

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Real estate tech roundup: CoStar buys Homesnap

Housing Wire

Over the weekend, CoStar Group announced that it has agreed to acquire real estate tech company Homesnap. Homesnap has spent years building tools that reinforce the agent-client relationship and arm both home buyers and agents with the data and software they need to find homes and do their jobs,” said John Mazur, CEO of Homesnap. “We