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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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How to Become a Real Estate Agent in Illinois (IL) in 5 Steps

Housing Wire

If you’re interested in becoming a real estate agent in Illinois, you’ll be happy to hear that the path to getting your real estate license in the Prairie State doesn’t require as much of a time commitment as other states. 1] As a real estate broker in Illinois, it is not legal for you to work independently.

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DirectOffer partners with Arizona Realtor association

Housing Wire

DirectOffer , a marketing and lead generation tool using AI and machine-learning to enhance property listings, has recently reached an agreement with the Arizona Realtors. Dan Pemberton, Arizona Realtors Director of Business Technology and Communications, expressed the organization’s motivation behind partnering with DirectOffer.

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Cracking the code on marketing to the Realtor channel

Housing Wire

As lenders adapt to a purchase-centered market , HousingWire spoke to Brian Boero, CEO of 1000watt , about opportunities to grow lenders’ effectiveness in the Realtor and broker market. HousingWire: What’s happening right now in the Realtor world that lenders should know more about? This has created an environment of scarcity.

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Tom Ferry launches AI coaching chatbot TomAI

Housing Wire

“TomAI is helping me more than any other AI tool out there,” Tracy Duggan, a Memphis-based agens and Tom Ferry coaching client, said in a statement. A beta version of the tool launched in August 2023 for Tom Ferry coaching clients. The full launch of the tool was announced in February at a Tom Ferry coaching event in Orlando.

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The best real estate podcasts for agents and brokers in 2024

Housing Wire

Whether you’re looking to stay informed or motivated, gain market insights, or learn strategies from the masters — our list of the best real estate podcasts for agents can help you level up your business in 2024. Elite Agent Secrets is a win if you prefer to take guidance from those who have done it before you.

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NAR “sets the record straight” on commissions

Housing Wire

After months of plaintiffs’ lawyers in commission lawsuits claiming that the National Association of Realtors sets real estate agent commissions, the trade group finally decided to, in its words, “set the record straight.” The influential trade group lost a $5.3