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As the market shifts to purchase, LOs get creative

Housing Wire

Apart from selling produce that is popular in former Soviet countries, these stores represent a marketing opportunity for Alex Naumovych, a loan officer at Draper and Kramer Mortgage Corporation. I have my business cards everywhere because the more people that see your cards and face, the better,” Naumovych said.

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LendingPulse Q2 2023 survey: Mortgage pros share their biggest concerns, market outlook

Housing Wire

None of the surveyed mortgage professionals said staff cuts caused decreased ability to close loans and lack of training were the challenges they faced. Many are curious about buydowns but we are currently operating in what is still a seller’s market so not seeing many seller-funded buydowns,” a loan officer in Boston noted.

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The ‘double-edged sword’ of dual licensing

Housing Wire

Take, for example, Miami-based proptech firm Realfinity , which aims to challenge the status quo with a new business venture. The company recently launched a mortgage brokerage firm that offers a plug-and-play program for real estate agents to become mortgage loan officers, a practice called dual licensing.

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How LOs, mortgage execs are preparing for 2024

Housing Wire

HousingWire interviewed a dozen loan officers and mortgage executives about their strategies for 2024, which mortgage products they expect to be in demand, and the magic rate needed to get sellers and buyers back in the market. This way I can help them grow their business. Whatever I have for me, I will do it for them as well.

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30 real estate social media post ideas (+ popular agents to follow)

Housing Wire

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people.