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Book authors want loan officers to have an edge in a highly competitive market

Housing Wire

In a fiercely competitive market , mortgage originators need to rethink everything to gain market share and become savvy. Adopting an educator-first mindset, coupled with a willingness to reach, assist, engage and nurture early-journey first-time homebuyers, are the defining attributes of a next-gen loan officer.

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CrossCountry snatches top loan officer Chris Keelin

Housing Wire

Top-producing loan officer Christopher Keelin has taken his 80+person team over to CrossCountry Mortgage to “take advantage” of the lender’s technology while scaling his business. I’m always going to be hypersensitive to that first-time buyer , where every dollar makes sense.

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Opinion: How marketing automation saved an LO’s business

Housing Wire

People who invest in technology often ask the question: is this a “nice to have,” or a “need to have?” Few have the resources to invest in technologies they don’t need. What’s the worst that can happen if we don’t invest in this technology?”. Mike is an experienced mortgage loan officer. Not anymore.

Business 415
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Cloudvirga’s POS platform provides loan officers with everything they need to prepare a loan in minutes

Housing Wire

Cloudvirga’s platform solves for both by creating the best experience for borrowers and loan officers. The Cloudvirga team has been able to dramatically improve the experience of the borrower and the loan officer. Cloudvirga is here to help capture and retain the market you need and deserve.”. Maria Moskver, CEO.

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What a 15-year market share high means for the broker industry

Housing Wire

Recent data from Inside Mortgage Finance shows a significant leap in broker market share, jumping to 24.3% Second, nearly 20,000 loan officers moved into the wholesale channel in 2023. This exceptional service is what keeps brokers memorable and top of mind for referral and repeat business down the road.

Retail 412
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AI will be a supercharger for loan officers: Blend CEO

Housing Wire

And, in the mortgage industry, AI will play an instrumental role in helping loan officers to be more efficient, according to Nima Ghamsari , Blend ‘s co-founder and CEO. The most difficult part, however, is building the technology. of the total market originations in the second half of 2022, up from 14.5%

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CMO Coleen Bogle on strategic leadership in a higher rate environment

Housing Wire

Nominations for HousingWire’s 2024 Marketing Leaders Leaders award are open now through April 30th, 2024. Savvy marketing leaders like Coleen Bogle, CMO at New Jersey-based mortgage lender The Money Store have become critical to the industry. Click here to nominate someone.