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Realtors still get most of their leads from Facebook

Housing Wire

Over half of Realtors said that social media was their top lead-generating technology tool, according to a new survey report from the National Association of Realtors. Personal blogs and business sites were found to be the least helpful, generating only 16% of leads.

Realtors 464
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Real estate technology adoption in a post-pandemic world

Housing Wire

This change, while disruptive and uncomfortable for some, has provoked the rapid adoption of real estate technology, the likes of which we haven’t seen before. Agents, teams and brokerages are now seriously reconsidering the technology platform, tools and services needed to effectively do business today.

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Surefire CRM error results in 600K errant, unsolicited messages: sources

Housing Wire

Because of an apparent error made by staff at ICE Mortgage Technology ‘s Surefire customer relationship management (CRM) platform, more than 600,000 emails and texts were sent without permission to real estate agents, business partners and past clients of loan officers around the country.

Clients 371
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The current REO market requires an expansion of services for business growth

Housing Wire

Growing and changing is vital to expand your services and business growth so that you can tailor services in REO. Moreover, VRM Mortgage Services harnesses the power of its innovative, proprietary technology, seamlessly blending predictive modeling with AI capabilities. territories. To find out more, visit VRM Mortgage Services.

Business 374
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How the homeowner management approach builds a moat around real estate businesses

Housing Wire

Historically, though, professionals let their clients go after the transaction is complete rather than building a moat around the client that assures future transactions. The newest prop tech applications to moat the client relationship are home management tools. Offer bundled services options.

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Opinion: Title firms can win more business by turning workflow weaknesses into strengths

Housing Wire

Regardless, it’s clear that title businesses will need to compete for their share of that available volume, in large part, by differentiating themselves from the competition. In doing so, these title businesses will very likely be building unique differentiators for themselves , not just for the short term. Processes, or chokepoints?

Business 368
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Tips for growing your title business in a down market

Housing Wire

Whether you believe the worst market conditions are now behind us or that the coming months will remain turbulent, there’s no doubt that title related businesses will need a combination of thrift, ingenuity, innovation and persistence to be successful for the foreseeable future. Compliance isn’t a topic most owners approach with enthusiasm.

Business 328