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14 indispensable AI tools for real estate agents

Housing Wire

While ChatGPT has become a go-to tool for many of us, predictive analytics tools offer a more efficient, data-driven approach to generating new client leads. Instead of just choosing a room type and furniture style, Reimaginehome lets you choose color themes, create landscape designs, and replace cloudy skies.

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Creating clients for life in a hot purchase market

Housing Wire

In light of that, HousingWire sat down with Peter Paglia, Chief Strategy Officer at HomeBinder, to discuss how to create a “Client for Life” in this environment. HousingWire: As the refi boom simmers down, why should lenders focus on creating clients for life? HW: How does HomeBinder help lenders establish Clients for Life?

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9 tips for high-converting real estate landing pages

Housing Wire

Your real estate website should serve multiple functions, almost like a digital business card with an MLS listing storefront, a booking platform, a home valuation page, and even your background story and biography. Remember — your prospective clients are glancing through dozens of agents’ websites.

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Rocket CEO talks new AI tool, changes in leadership and M&As

Housing Wire

Rocket Mortgage launched a new artificial intelligence (AI) tool on Tuesday that allows its client experience teams to analyze sentiment, record behavior patterns, transcribe conversations and create tailored experiences during customer interactions. Each year, Rocket employees participate in 65 million calls with clients, including 3.1

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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

Drive leads to home valuation landing pages It’s the 21st century. To drive sellers to your website, create custom landing pages that offer free home valuations and describe the services and expertise you provide to home sellers. Then, drive traffic to your home valuation page using social media or targeted advertising.

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SmartZip Review: Can data improve your prospecting game?

Housing Wire

As a SmartZip user, you’ll get immediate access to its customer relationship management (CRM) tool, pre-populated with client data from your target market so you can begin marketing to those potential sellers. Reach 150 captures your clients’ positive reviews and showcases them to your contacts across the web.

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Clear Capital’s Kenon Chen on appraisal modernization

Housing Wire

It’s difficult for lenders who don’t have a lot of extra cash to invest in making big changes right now — they need to stay focused on running their business in a smart way. SW: How are appraisers adapting to some of these challenges, including new rules on valuations from the GSEs? KC: Change is always hard.