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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 429
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Keller Williams settles some of the lawsuits tied to its profit-sharing program

Housing Wire

In an email, Keller Williams confirmed that this agreement settles all of the breach-of-contract lawsuits filed against it by attorneys at the law firm of Humphrey, Farrington & McClain PC. But in May, the brokerage announced that its International Association Leadership Council (IALC) had made the decision to rescind the changes.

Brokerage 430
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Real estate execs launch coaching platform with an eye for helping fellow women

Housing Wire

A group of current and former real estate executives have launched The Helm, a coaching platform designed to provide professional development to a more diverse audience. They allege that the brokerage repeatedly ignored complaints about the men due to their financial success.

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LeadingRE promotes Reisinger to COO, Edgerton to Chief Legal Officer

Housing Wire

Edgerton and Reisinger will have an impact on the global network of 550-plus independent real estate brokerages. Edgerton will now oversee the company’s legal affairs, such as regulatory compliance, trademark protection, and contract management. million global transactions a year.

Legal 403
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Commission lawsuit plaintiff Sitzer launches flat fee real estate startup

Housing Wire

The website, which claims it is not a brokerage, allows homebuyers to select services from real estate agents and pay for them a la carte. Our services are designed to complement your transaction efforts, offering a streamlined, efficient alternative to traditional brokerage services without providing legal or financial advice.”

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NAR, Move named in new lawsuit alleging sale of fake leads

Housing Wire

These processes (the ‘Unlawful Bundling’) are designed to amass a tremendous (and tremendously growing) database which the defendants then characterize as ‘leads,’” the complaint states. The suit is seeking class-action status for a group that includes all real estate agents in the U.S. 23, 2020, and the present.

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AI in real estate: Assessing current and future use cases

Housing Wire

Lickstein helped craft an AI-powered tool designed to educate brokers and is currently developing a compliance framework. It reads the image of a contract, and the program has standardized contract forms that are in there,” he said. “It Different use cases Each panelist comes to the AI discussion from a different angle.