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The Real Brokerage settles Umpa commission lawsuit for $9.25M

Housing Wire

Fast-growing, publicly traded The Real Brokerage announced Monday that it had reached a settlement agreement with the plaintiffs in the Umpa commission lawsuit. The brokerage will pay $9.25 The Real Brokerage closed $14.4 The Umpa suit is the only commission lawsuit in which Real has been named as a defendant.

Brokerage 382
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47-year-old Florida indie brokerage joins RE/MAX

Housing Wire

The allure of the name recognition of large national brands is causing many independent brokerages to affiliate as mortgage rates rise and housing inventory remains low. The brokerage, which was founded in 1976 by Gene Boone, will now be known as RE/MAX Foxfire.

Brokerage 404
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Despite industry headwinds, Real believes it can continue growing agent count

Housing Wire

With a 67% annual increase in agent count to 16,680 agents during the first quarter of 2024 , it is no surprise that The Real Brokerage also recorded an 86% annual increase in revenue to nearly $201 million. With Pro Teams, a team or brokerage firm is able to maintain its own internal economics and commission models. million.

Agents 424
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Why regular check-ins are the unsung heroes of agent retention

Housing Wire

A common thought among brokers revolves around the idea that if your gross commission income or office size is not increasing, you’re not successfully growing your brokerage. According to the National Association of Realtors (NAR), the average tenure of an agent with a brokerage is six years.

Agents 433
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Recruiters turn to AI in their quest to lure top agents

Housing Wire

Agents are the lifeblood of real estate brokerages. Recruiting and retaining high-performing agents remains a critical challenge for brokerages, especially in the environment created by the National Association of Realtors ’ recent $418 million settlement in a litany of agent commission lawsuits.

Agents 412
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9 tips for high-converting real estate landing pages

Housing Wire

Most importantly, your website should be designed with prospective clients in mind, giving them the exact information they need and steps to get in touch. Remember — your prospective clients are glancing through dozens of agents’ websites. Then acknowledge their pain points by showing exactly how you can help them.

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NAR “sets the record straight” on commissions

Housing Wire

A jury ruled that NAR and various real estate brokerages conspired to stabilize or increase commissions and used the NAR’s cooperative compensation rule as a vehicle to do it. The internet can be a tool, but it is not a replacement for the essential services agents who are Realtors provide.