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How to leverage real estate testimonials to attract new clients (+ examples & scripts)

Housing Wire

Imagine if you could bottle the enthusiasm your clients have for working with you and use it to capture new business in 2024. That’s where real estate testimonials come into play. The good news is that most clients are excited to share their positive experiences. Target your messaging to each audience.

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Brokerage showdown: Flat-fee vs. traditional real estate brokerage models

Housing Wire

In the competitive world of real estate recruitment, brokerages fight for the attention and loyalty of talented agents who can drive their success. As the lifeblood of the industry, agents play an important role in attracting clients, closing deals and determining the ultimate profitability of a brokerage.

Brokerage 329
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Home equity investment startup Splitero launches its own real estate brokerage

Housing Wire

California-based home equity investment firm Splitero launched its own real estate brokerage , Splitero Homes, this week. Clients must retain a stake of at least 20% in their homes. Our brokerage is unique,” Michael Gifford told HousingWire. “It’s

Brokerage 372
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PureWest Christie’s International Real Estate expands into Idaho

Housing Wire

PureWest Christie’s International Real Estate , a Montana -based real estate brokerage, is expanding into northern Idaho , the firm announced on Tuesday. The brokerage , which is a longtime affiliate of Christie’s International Real Estate, is the largest independently owned brokerage in Montana.

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Opinion: How real estate brokers can overcome the profitability problem

Housing Wire

Navigating challenges in real estate brokerage requires a deep understanding of the industry. Recently, I had a conversation in which I put on my broker hat, discussed common hurdles faced by brokerages today, and explored potential solutions. Chris Heller is president of Movoto.

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Just 36 real estate brokerages and teams made the Inc. 5000 in 2023

Housing Wire

The slower housing market and uncertain economic conditions took their toll on the number of real estate brokerages and firms that were named to Inc. Last year , over 60 real estate brokerage firms or real estate teams made the list, but this number shrank to just 36 in 2023.

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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. Anthony Djon, CEO of Anthony Djon Luxury Real Estate , said his company gets 90% of its leads from listing portals Zillow and Realtor.com.

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