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Buyer agency: a crucial historical shift in real estate

Housing Wire

Those too young to remember the wild west of real estate believe that real estate commissions have always been evenly split between seller’s and buyer’s agents, with each receiving a portion of the sale price. This paradigm shift significantly benefited all parties involved.

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Get more real estate buyer leads in 2024

Housing Wire

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. Snatching up first-time homebuyers is akin to striking gold — since developing a relationship with them can mean a loyal client for life.

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Home equity investment startup Splitero launches its own real estate brokerage

Housing Wire

California-based home equity investment firm Splitero launched its own real estate brokerage , Splitero Homes, this week. Clients must retain a stake of at least 20% in their homes. Our brokerage is unique,” Michael Gifford told HousingWire. “It’s

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How to leverage real estate testimonials to attract new clients (+ examples & scripts)

Housing Wire

Imagine if you could bottle the enthusiasm your clients have for working with you and use it to capture new business in 2024. That’s where real estate testimonials come into play. The good news is that most clients are excited to share their positive experiences. Target your messaging to each audience.

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PureWest Christie’s International Real Estate expands into Idaho

Housing Wire

PureWest Christie’s International Real Estate , a Montana -based real estate brokerage, is expanding into northern Idaho , the firm announced on Tuesday. The brokerage , which is a longtime affiliate of Christie’s International Real Estate, is the largest independently owned brokerage in Montana.

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

Check out these nine downloadable real estate prospecting letter templates to help you make an impression in your neighborhood or zip code. My name is (your name), and I’m a licensed real estate professional with (your brokerage). Please think of me as your go-to resource for all things real estate.

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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. Anthony Djon, CEO of Anthony Djon Luxury Real Estate , said his company gets 90% of its leads from listing portals Zillow and Realtor.com.

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