Housing Wire

FEBRUARY 5, 2024

One of the passions that has spanned my career in its entirety is creating exceptional experiences — for agents and their clients, our brokerage staff and anyone who interacts with our brand. At The Agency, we have a unique position as both a real estate brand and a lifestyle brand. We make great impressions.

Real Estate 254

Real Estate Real Estate Agent Agents Clients 254

Housing Wire

FEBRUARY 9, 2024

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.

Tools 411

Tools Real Estate Marketing Real Estate Agent 411

Housing Wire

JULY 20, 2023

There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. As real estate professionals, we know this. Set, and stick to, client retention goals.

Clients 220

Clients Real Estate Open Houses Agents 220

Housing Wire

JANUARY 12, 2024

What’s the secret to nurturing leads and turning them into loyal clients? As your real estate business expands, nurturing your growing client base inevitably leads to a need for improved communication. Below, we take a deep dive into the best real estate CRM solutions for solo agents, teams and brokerages.

Real Estate 405

Real Estate Real Estate Agent Tools Agents 405

Housing Wire

FEBRUARY 8, 2024

Real estate farming, otherwise known as geo-farming, is a dependable lead generation method that can help to create a steady pipeline of real estate leads and clients in your area. Why should I try real estate farming? Like all marketing, real estate farming is psychological.

Real Estate 310

Real Estate Tools Agents Real Estate Agent 310

Housing Wire

MAY 8, 2024

Robert Reffkin is confident that Compass and its agents have what it takes to continue growing and succeeding in the changing real estate environment. “In We are a company of top agents.” Compass has the best value proposition for buyers of any brokerage firm,” Reffkin said.

Agents 335

Agents Brokerage Real Estate Clients 335

Hank Miller Team

JANUARY 16, 2023

Prices and inventory of course, but the massive influx of "hobby agents" over this period was a lesser covered negative result. The number of real estate agents soared to record highs, as did buyer remorse and complaints. YES, but the devil is in the details of the brokerage agreements.

Real Estate Agent 98

Real Estate Agent Real Estate Agents Sellers 98

Housing Wire

APRIL 22, 2024

My name is (your name), and I’m a licensed real estate professional with (your brokerage). Access to a hyper-local agent is more important now than ever. Call or text me with any real estate questions! Dear (first name), I’m (your name), a local real estate professional with (brokerage).

Real Estate 334

Real Estate Open Houses Brokerage Real Estate Agent 334

Housing Wire

DECEMBER 6, 2023

As we edge towards 2024, the real estate landscape buzzes with both opportunities and uncertainties. With home prices expected to hold steady and even grow in many markets, real estate agents face a unique market shaped by shifting demographics, evolving buyer expectations and lingering economic uncertainties.

Real Estate 355

Real Estate Agents Real Estate Agent Tools 355

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. Snatching up first-time homebuyers is akin to striking gold — since developing a relationship with them can mean a loyal client for life. LCA’s standout feature? An in-app direct mail tool.

Real Estate 362

Real Estate Buyers Tools Real Estate Agent 362

The Robert Weiler Company

DECEMBER 9, 2022

When you think of the terms commercial real estate agent, broker, or realtor, do you use them interchangeably? We often give a name to someone who helps clients buy or sell commercial real estate without considering each unique position, their responsibilities, education, certification or licensing, and expertise.

Real Estate Agent 78

Real Estate Agent Realtors Real Estate Agents 78

Housing Wire

MARCH 22, 2024

Generate seller leads using AI Artificial Intelligence (or AI) is changing the way agents work in so many ways, and that includes how we generate seller leads. Data analysis allows real estate agents to focus their marketing efforts (and budget!) Let’s be honest, spending money on lead generation can get expensive.

Real Estate 364

Real Estate Sellers Real Estate Agent Tools 364

Housing Wire

NOVEMBER 16, 2023

For real estate professionals, the changing landscape is a call to action. Brokerages and individual agents alike need to understand the market and adapt their strategies to showcase creativity, become memorable and lead with empathy. And thankfully, engaging with your audience has never been easier.

Real Estate 363

Real Estate Marketing Real Estate Agent Tools 363

Housing Wire

FEBRUARY 27, 2024

At the 2024 Keller Williams Family Reunion event in Las Vegas, co-founder and executive chairman Gary Keller took the stage on Tuesday and spoke to a room full of real estate agents about the importance of buyer agency agreements within the context of the ongoing antitrust lawsuits.

Buyers 394

Buyers Agents Real Estate Agent Clients 394

Housing Wire

SEPTEMBER 20, 2023

And often your first impression as a brokerage or an agent is your online presence. From your website to your social media platforms, setting a high standard creates a lasting positive impression on potential clients. Prioritize the inclusion of engaging and informative articles related to luxury real estate.

Real Estate 368

Real Estate Brokerage Luxury Properties Design 368

Housing Wire

AUGUST 20, 2021

In just the past few weeks, nonbank mortgage lenders Rocket Companies and Better.com have revealed plans to instantly buy homes from their customers and also pair their services with in-house real estate agents. And then there’s KWx , the parent company of residential brokerage Keller Williams. Already a member?

Real Estate Agent 370

Real Estate Agent Renovations Agents Brokerage 370

Housing Wire

FEBRUARY 26, 2024

Real estate marketing isn’t just about posting a few property listings and hoping for the best. The most successful real estate agents aren’t always the ones with the most experience — but rather those who know how to leverage the best real estate marketing companies and digital tools for their success.

Real Estate 349

Real Estate Business Real Estate Agent Marketing 349

Housing Wire

JULY 20, 2021

Szalecki previously served as director of brokerage operation for Fathom Realty and as a regional operations manager for eXp Realty. ” A Keller spokesperson is quick to point out that the move was not in response to competition from brokerage models such as Fathom and eXp, but instead the result of many conversations with stakeholders.

Real Estate Agent 393

Real Estate Agent Brokerage Real Estate Agents 393

Housing Wire

AUGUST 12, 2021

Mortgage, title, appraisal, servicing, iBuying, real estate brokerage , green energy — the gamut. They’d then utilize the services of a real estate agent found through the growing Rocket Homes platform. Then comes the mortgage — which their agent would monitor through Rocket Pro Insight.

Mortgage 402

Mortgage Real Estate Agent Real Estate Agents 402

Housing Wire

APRIL 2, 2024

Agents are the lifeblood of real estate brokerages. Recruiting and retaining high-performing agents remains a critical challenge for brokerages, especially in the environment created by the National Association of Realtors ’ recent $418 million settlement in a litany of agent commission lawsuits.

Agents 295

Agents Brokerage Real Estate Tools 295

Housing Wire

SEPTEMBER 7, 2023

Leading Real Estate Companies of the World (LeadingRE) has promoted Jessica Edgerton to chief legal officer/executive vice president of industry and learning and Kate Reisinger to chief operating officer. Edgerton and Reisinger will have an impact on the global network of 550-plus independent real estate brokerages.

Legal 348

Legal Brokerage Real Estate Modernization 348

Housing Wire

FEBRUARY 22, 2023

The relationship between a loan officer and a real estate agent is one of the most important pieces of the puzzle, as the two must combine forces to help borrowers achieve their goal of buying a home. And, clients will be happier with the experience. Interested in learning more?

Real Estate 344

Real Estate Real Estate Agent Loan Officers Agents 344

Housing Wire

MARCH 14, 2022

Kristan: Interestingly enough, when you look at the data, the number of people using a real estate agent has continued to go up. Agents have to create meaningful relationships, such that nobody you can’t get in between you and them. If the market is so hot, why would they use a real estate agent?

Real Estate Agent 296

Real Estate Agent Real Estate Agents Brokerage 296

Housing Wire

JULY 20, 2023

A trustworthy Client Relationship Management (CRM) system is an important asset, allowing agents to effectively manage and track interactions with clients. Additionally, making a compelling weekly email newsletter using platforms like MailChimp keeps you relevant in the eyes of clients.

Housing Market 354

Housing Market Marketing Real Estate Client Relationships 354

Housing Wire

NOVEMBER 2, 2023

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales.

Real Estate 345

Real Estate Real Estate Agent Tools Agents 345

Housing Wire

NOVEMBER 28, 2023

As such, it certainly feels like that pendulum is a labrys slicing through our brokerage firms. For even the most astute operators, it’s been nearly impossible to get out ahead of a decline this sharp, resulting in brokerage profitability taking a huge hit. Retain and develop. Spend less money than you make.

Real Estate 387

Real Estate Brokerage Advertising Housing Market 387

Housing Wire

OCTOBER 18, 2023

Gary Keller questioned about commissions During Keller’s deposition, which had been conducted by Ketchmark, Keller would not say that he had talked about commissions at Keller Williams events. In the book, Keller also mentions that each side in a real estate transaction gets an average of a 3% commission.

Agents 407

Agents Training Real Estate Real Estate Agent 407

Housing Wire

OCTOBER 20, 2023

From upgrading your real estate website with eye-catching and functional marketing tools, to harnessing AI and a few other unconventional tactics, this guide explains the best lead generation ideas for real estate agents. estate lead generation and client conversion. By being true to yourself.

Real Estate 367

Real Estate Tools Open Houses Advertising 367

Housing Wire

APRIL 25, 2024

In 2024, agents have two choices; learn how to run your entire business from the apps on your phone or tablet, or find a new career. The days of running back to the office to write a tricky email to a client, follow up with a lead, or post on social media are long gone — and they’re never coming back.

Real Estate 338

Real Estate Agents Open Houses Tools 338

Housing Wire

NOVEMBER 15, 2023

Ask the average real estate agent or broker in America if they believe the National Association of Realtors (NAR) and brokerages are likely to win the bombshell Sitzer/Burnett commission lawsuit case on appeal. But in the end, the people most affected by this legal limbo are the millions of agents and brokers themselves.

Realtors 367

Realtors Agents Real Estate Real Estate Agent 367

Housing Wire

FEBRUARY 14, 2022

Redfin is a publicly traded company, a nationally recognized listings website and one of the biggest brokerages in the country. But what makes Redfin different – what makes it radically, transformatively different – is that it classifies real estate agents as employees. million members are independent contractors.

Business 360

Business Brokerage Real Estate Agent Agents 360

Housing Wire

JANUARY 10, 2024

Community events. Between leveraging your personal network, filming YouTube videos and even the unpleasant task of cold prospecting, real estate professionals today wear all the hats. Yet, in a competitive real estate market, agents don’t always have the luxury of investing months into long-term brand-building.

Real Estate 323

Real Estate Real Estate Agent Tools Agents 323

Housing Wire

OCTOBER 26, 2021

In May the real estate agent listed a two-bedroom home in Fountain Hills, Arizona, 30 miles north of Phoenix, for $342,000. After 25 days on the market, there were no takers for the 1,400-square-foot home and Pellegrini counseled his client about potentially lowering the listing price. Zillow CEO Rich Barton.

Supply Chain 527

Supply Chain Real Estate Real Estate Agent Clients 527

Housing Wire

NOVEMBER 8, 2023

Here’s a financial checklist that real estate agents and mortgage professionals should complete before the end of the year for more success and financial security in 2024. Consider coordinating your objectives with your brokerage so you’re aligned.

Advertising 412

Advertising Insurance Real Estate Agent Business 412

Housing Wire

AUGUST 28, 2023

According to Bruce Fox, a lawyer who began representing Brevard in August, his client decided to settle the case after “feeling intimidated by such a powerful adversary.” Brevard settled a lawsuit with NAR that included a $107,000 severance payment and a nondisclosure agreement, the Times reported. Parcell also denied any wrongdoing.

Realtors 439

Realtors Realty Brokerage Design 439

Housing Wire

MARCH 7, 2024

He became a top-producing real estate agent in the area and in 1991 became the manager of the largest office for Prudential Long Island Realty , training agents throughout the East Coast markets. He sold the brokerage in 2005. “He believed it was truly good for Americans to own their homes.

Real Estate Agent 103

Real Estate Agent Real Estate Agents Brokerage 103

Housing Wire

NOVEMBER 5, 2023

The short answer: circle prospecting is a strategy for generating real estate leads within a specific geographic area or around a particular listing or sale through outreach — usually cold calling, but it can include other methods. That is something we all should be doing in an effort to show value to clients and potential clients.

Real Estate 206

Real Estate Tools Real Estate Agent Agents 206