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The art of gift-giving in real estate: A personal touch

Housing Wire

John Ruhlin’s book Giftology sheds light on creating a strategic and thoughtful approach to gift-giving, offering real estate professionals a unique perspective on how to create positive impressions that last beyond the closing table and set you up for return and referral business. Add the clients’ names and the date of their closing.

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5 steps to succeed as a real estate agent in a down market 

Housing Wire

Your prospective clients need to know hat you’re a real estate agent and you’re still an active player in the field. Establishing and maintaining your visibility involves actively engaging with potential clients, networking and participating in the local real estate community. And the more potential clients will trust you.

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4 Ways to Help Manage Client Expectations

McKissock

The reality, however, is many agents struggle to properly set and manage the client’s expectations of how the chaos is going to work and how the process is going to play out. Managing client expectations is critical, and sadly, often overlooked as part of the agent/client relationship. As agents, we know better.

Clients 87
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Get more real estate buyer leads in 2024

Housing Wire

Snatching up first-time homebuyers is akin to striking gold — since developing a relationship with them can mean a loyal client for life. Regular communication keeps you top-of-mind when clients are ready to make a move. Of course, you can’t do everything — but consistency is important.

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How rookie agents are faring during the pandemic

Housing Wire

When they said they were starting exams again, I hopped on it and managed to book a slot for two weeks after they opened up,” Hunt said. “I These rookies were thrust into the most extreme seller’s markets in history, where they had to learn on the fly how to write an offer, pitch a potential seller, and generate leads.

Agents 382
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6 best real estate lead generation websites for 2023

Housing Wire

Buyer and seller-specific landing pages: You’ll want a site that offers visitor-specific content pages. For example, buyers will want to browse listings while home sellers visiting your site will appreciate your free home valuations. The goal: to stay in touch with any and all visitors to your website.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage. Create interactive polls on platforms like Instagram stories and posts to boost engagement and better understand your client’s preferences.