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The art of gift-giving in real estate: A personal touch

Housing Wire

John Ruhlin’s book Giftology sheds light on creating a strategic and thoughtful approach to gift-giving, offering real estate professionals a unique perspective on how to create positive impressions that last beyond the closing table and set you up for return and referral business.

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4 Ways to Help Manage Client Expectations

McKissock

Real estate transactions are similar to putting together a jigsaw puzzle. One of the main responsibilities of a real estate agent is to effectively organize all the competing interests of a transaction (or pieces of the jigsaw puzzle). Setting and Managing Client Expectations for Your Real Estate Transactions.

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The evolution of the more productive real estate agent 

Housing Wire

Bonnie Williamson never intended to be a real estate agent. Gone are the days of weekly listing books and print advertisements with grainy black-and-white photos. Real estate agents are busier than ever. Instead, she was recruited out of school as one of Pan Am ’s first Russian speaking stewardesses.

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10 best real estate software solutions for agents in 2024

Housing Wire

As we edge towards 2024, the real estate landscape buzzes with both opportunities and uncertainties. With home prices expected to hold steady and even grow in many markets, real estate agents face a unique market shaped by shifting demographics, evolving buyer expectations and lingering economic uncertainties.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Brokerages and individual agents alike need to understand the market and adapt their strategies to showcase creativity, become memorable and lead with empathy. Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.

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