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Chime Technologies integrates ChatGPT into platform

Housing Wire

Chime Technologies , a real estate tech innovator based in Phoenix, Arizona, has recently integrated ChatGPT functionality into its platform to streamline content creation for real estate marketing and communications. This content was generated using AI and was edited by HousingWire’s editors.

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6 ways real estate agents can use AI to become the ultimate authority

Housing Wire

You might have heard about AI in sci-fi movies or tech conferences, but do you know that it’s a game-changer for real estate agents too? Artificial Intelligence (AI) is your secret sauce to becoming the ultimate authority in the real estate world. It’s time to be the real estate authority you were born to be.

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Marketing matters: How to stand out in a challenging mortgage environment

Housing Wire

Luckily, the mortgage industry is cyclical, so let’s take a look at how you can turn a negative into a positive and grab clients’ attention through effective marketing , ultimately growing your book while others’ shrink. Below are a few ways originators can best present themselves to real estate agents and stand out in a saturated market.

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How to build a comprehensive real estate online presence

Housing Wire

First impressions matter, especially in the luxury real estate market. Keep your online presence on brand Choose a clean and sophisticated design that reflects the essence of luxury real estate and your existing brand. Prioritize the inclusion of engaging and informative articles related to luxury real estate.

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14 indispensable AI tools for real estate agents

Housing Wire

Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. Similarly, data-driven marketing can be more cost effective, helping you focus your marketing budget on homeowners who are most likely to sell, and on buyers who are actively looking for their next home. Visit Top Producer 2.

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Get more real estate buyer leads in 2024

Housing Wire

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. Extending a broad (but strategic) net is part of knowing how to generate buyer leads in real estate.

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Savvy real estate agents look beyond ChatGPT

Housing Wire

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job? What is next?