Housing Wire

NOVEMBER 15, 2023

Luckily, the mortgage industry is cyclical, so let’s take a look at how you can turn a negative into a positive and grab clients’ attention through effective marketing , ultimately growing your book while others’ shrink. Below are a few ways originators can best present themselves to real estate agents and stand out in a saturated market.

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Real Estate Agent Marketing Mortgage Real Estate 421

Housing Wire

SEPTEMBER 20, 2023

First impressions matter, especially in the luxury real estate market. From your website to your social media platforms, setting a high standard creates a lasting positive impression on potential clients. Prioritize the inclusion of engaging and informative articles related to luxury real estate.

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Real Estate Brokerage Luxury Properties Design 409

Housing Wire

MARCH 13, 2024

Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. Similarly, data-driven marketing can be more cost effective, helping you focus your marketing budget on homeowners who are most likely to sell, and on buyers who are actively looking for their next home. Visit Top Producer 2.

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Real Estate Agent Tools Real Estate Agents 417

Housing Wire

FEBRUARY 27, 2024

SmartZip uses predictive analytics to pinpoint likely sellers from 6 to 18 months in advance, offering a huge advantage in today’s low inventory market. SmartZip’s analytics are based on over 250 data points related to the properties and homeowners in your target market. Then, it deploys marketing campaigns on your behalf.

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Advertising Tools Real Estate Sellers 426

Housing Wire

SEPTEMBER 15, 2023

Our way of honoring first responders is by educating our podcast listeners, readers and coaching clients in the real estate industry about how to help those who helped all of us and are still being of service every day. One of the best ways to help first responders is to be of service yourself, as a professional real estate advisor.

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Real Estate Government Law Buyers 421

Housing Wire

NOVEMBER 2, 2023

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales.

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Real Estate Real Estate Agent Tools Agents 423

Housing Wire

APRIL 26, 2024

While there is plenty of noise out there, we dug for podcast gold to come up with a list of the best real estate podcasts that are worth your time. We curated a shortlist of the top real estate podcasts that provide useful information for agents at every stage of their careers. Apple Podcasts Spotify 2.

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Real Estate Agents Real Estate Agent Training 466

Housing Wire

AUGUST 29, 2023

Recruitment is a crucial determinant of growth and success for real estate brokerages. With that in mind, let’s break down a successful real estate recruitment funnel and how to optimize each stage: 1. Content marketing : Establish yourself as a thought leader. Think of this as your core brand narrative.

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Real Estate Brokerage Training Agents 369

Housing Wire

DECEMBER 16, 2022

This week’s HW+ member spotlight features Nicole Fortunaso, Head of Marketing at PropStream. Below, Fortunaso answers questions about the housing industry: HW Media: What is your current, favorite HW+ article and why? HW Media: What’s your favorite benefit from your HW+ membership and/or why are you enjoying the HW+ community?

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Supply Chain Real Estate Tools Inventory 378

Housing Wire

MAY 20, 2021

Keeping up with the rapidly evolving algorithms and best practices of social channels is no easy feat for marketers. That’s why we’ve invited Chelsea Peitz , national director of social sales for Fidelity National Financial , to explain how she is leveraging Instagram and social platforms at engage.marketing on June 17.

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Real Estate Design Training Realtors 370

Housing Wire

OCTOBER 13, 2023

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. Brokers who rode the proverbial wave of real estate during the pandemic and have now had to reroute or pivot to figure out how to navigate a market that was once boasting the lowest rates in decades are disoriented.

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Real Estate Agent Real Estate Agents Marketing 479

Housing Wire

OCTOBER 14, 2022

Twitter has become somewhat ubiquitous in today’s social media landscape, with more than 200 million users worldwide. We’ve curated a list of 11 Twitter accounts you should follow to gain the latest insights and analysis of the housing market and economy. Retweet-worthy individuals to follow for housing market updates.

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Housing Market Marketing Real Estate Finance 479

Housing Wire

SEPTEMBER 12, 2023

First, we’ll make sure you’re set up correctly and understand how to maximize your database, then we’ll get into the 12-month plan in future articles. FACT : When you look at that amazing new listing that just hit the market and you see the listing agent and ask, “How did that agent get that listing?!”

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Real Estate Agents Clients Sellers 396

Housing Wire

FEBRUARY 1, 2024

Sure, your real estate landing pages look great — but do they convert? A good real estate website includes more than just drool-worthy images of homes priced to sell. Check out this example: This Placester real estate landing page caters to buyers looking for listings.

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Real Estate Real Estate Agent Agents Brokerage 450

Housing Wire

FEBRUARY 8, 2024

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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Real Estate Agent Real Estate Agents Clients 409

Housing Wire

MARCH 25, 2022

Dhingra has over 20 years of experience helping homebuyers and real estate agents and is an expert when it comes to harnessing the power of social media to help educate and inform people on the home-buying process. Most importantly, it supports our industries of housing, technology, real estate and lending.

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Inventory Technology Real Estate Agent Tools 382

Cleveland Appraisal Blog

SEPTEMBER 21, 2023

The real estate market has been on a crazy ride for the past few years. Frankly, much of my work has been time-consuming for many reasons, including trying to measure different markets in this interesting time. In the meantime, I had a chance to interview Anastasia Corjan, who is the Senior Marketing Manager at CubiCasa.

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Marketing Real Estate Agent Real Estate Appraisal 300

Housing Wire

JUNE 14, 2021

Graham will join Bill Dallas , president of Finance of America Mortgage , on a panel entitled Winning in a Red-Hot Purchase Market. Graham’s vision and influence has been a driving force leading to Princeton Mortgage’s rebranding overhaul and emergence on the national market — highlighted by 50 times growth over a two-year period.

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Design Finance Real Estate Mortgage 397

Housing Wire

AUGUST 3, 2023

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job? trillion to $7.9

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Real Estate Agent Real Estate Agents Tools 370

Housing Wire

AUGUST 12, 2020

HousingStack is a real estate technology landscape that provides a dynamic visual that reflects the rapid changes in the sector. Then, Mary Ann Azevedo followed up with another great article on the ROI of purchased leads. If there was one important message in my last article, it’s that rapid follow-up is crucial to conversion.

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Real Estate Brokerage Agents Design 371

Housing Wire

JUNE 8, 2021

Growing your personal brand is an important skill in a purchase market, which is why we’ve invited Neel Dhingra, a top producing manager at All Western Mortgage , to speak at HousingWire’s annual engage.marketing on June 17. The event will feature a keynote by renowned speaker coach René Rodriguez.

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Design Real Estate Mortgage Lending 307

Housing Wire

OCTOBER 22, 2021

With more than two decades in the industry, Mayfield most recently served as a division lending executive at Citi , where she oversaw up to four of Citi’s six markets. Below, Mayfield answers questions about the industry: HousingWire: To start off, what is your current favorite HW+ article? So why do I need an expensive loan officer?

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Loan Officers Retail Mortgage Tools 378

Housing Wire

APRIL 25, 2024

The days of running back to the office to write a tricky email to a client, follow up with a lead, or post on social media are long gone — and they’re never coming back. If you want to thrive this year, choosing the right real estate apps is crucial.

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Real Estate Agents Open Houses Tools 423

Housing Wire

FEBRUARY 26, 2024

Real estate marketing isn’t just about posting a few property listings and hoping for the best. It’s a multifaceted strategy that encompasses branding, lead generation, social media management, content creation and more. When you buy through our links, we may earn a commission. per month plus $249.95

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Real Estate Business Real Estate Agent Marketing 417

McKissock

NOVEMBER 30, 2020

Social media is a tactic every broker and commercial real estate firm should be utilizing to market themselves and their properties. Social selling allows for real estate agents to establish themselves as thought leaders and a source of expert knowledge for both clients and consumers.

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Real Estate Business Real Estate Agent Agents 56

McKissock

JUNE 23, 2021

When it comes to the various social media channels you can choose to help improve your online reputation as a real estate agent, perhaps none is as critical as Facebook. So just how do you go about creating a Facebook presence for your real estate brand? Post videos of your listings. Keep your posts short.

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Real Estate Agent Real Estate Agents Business 55

Cleveland Appraisal Blog

OCTOBER 8, 2022

In this article, he discusses the advantages of starting a business in Cleveland. I think Seth’s article touches on some of the reasons why. I hope you enjoy his article! Even if you’re starting a work-from-home business, you’ll need funds for basics like marketing. Click here to register. .

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Business Appraisal Transportation Design 195

Cleveland Appraisal Blog

NOVEMBER 3, 2022

Most appraisers are experiencing a significant slowdown in mortgage lending work due to rapidly increasing mortgage rates which are slowing down the housing market. Appraisals are often required for divorce and marriage dissolutions, probate work, and estate and financial planning. Everyone’s market is different. GET A WEBSITE.

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Business Appraisal Real Estate Agent Clients 393

Housing Wire

JANUARY 10, 2024

Organic social media traffic. Between leveraging your personal network, filming YouTube videos and even the unpleasant task of cold prospecting, real estate professionals today wear all the hats. When you buy through our links, we may earn a commission. Community events.

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Real Estate Real Estate Agent Tools Agents 405

McKissock

NOVEMBER 23, 2021

At McKissock Learning, we want our customers to have all the resources they need to be successful in real estate. That’s why we’ve teamed up with RISMedia , the leading provider of the most relevant and up-to-date information related to the residential real estate market. Read the full article here.

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Real Estate Inspection Insurance Agents 52

Housing Wire

DECEMBER 6, 2023

As we edge towards 2024, the real estate landscape buzzes with both opportunities and uncertainties. With home prices expected to hold steady and even grow in many markets, real estate agents face a unique market shaped by shifting demographics, evolving buyer expectations and lingering economic uncertainties.

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Real Estate Agents Real Estate Agent Tools 418

McKissock

DECEMBER 7, 2020

Generating real estate leads online is a daunting task for many real estate agents who may not know where to begin. In this article, we bring you seven actionable ways you can start to generate real estate leads today: 1. Real estate website. Real estate blog.

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Real Estate Real Estate Agent Realty Agents 66

Housing Wire

JANUARY 12, 2024

As your real estate business expands, nurturing your growing client base inevitably leads to a need for improved communication. The best real estate CRM solution is the one that will manage your client interactions, increase the number of touchpoints with each client, and convert leads seamlessly into buyers and sellers.

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Real Estate Real Estate Agent Tools Agents 450

Cleveland Appraisal Blog

DECEMBER 31, 2021

What an incredible housing market we have been in. While that is the case, there are things that we can do to help increase our home’s market appeal, and potentially sell our home more quickly. That being said, I am happy to welcome back guest blogger Penny Martin with a new article she wrote on this topic.

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Real Estate Appraisal Real Estate Agent Buyers 195

Appraisal Buzz

MAY 31, 2021

However, the husband and wife in this article are not valuation professionals. Given that the race of the appraiser in the article was assumed and not specifically mentioned, what is the likelihood that the appraiser in the article was black? But, what else played a role? Perception. My Journey.

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Valuation Appraisal Real Estate Insurance 370

McKissock

OCTOBER 27, 2021

Good news for agents working with first-time home buyers on a budget: after nearly two years of ultra-low inventory and rising property values, small, affordable homes are starting to hit the market at a steady rate. According to a recent article in Business Insider , the month of July saw a 6.5% Even better? at a cool $385,000.

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Real Estate Agent Marketing Real Estate Buyers 80

Raleigh Realty

AUGUST 19, 2022

I’m a real estate agent. Your online brand as a real estate agent must be vital, as the first step a millennial will take when hiring you is Googling your name. Ensure that your online reviews, web content, and social media pages accurately reflect your personality as an agent. Marriage is on the decline.

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Real Estate Agent Real Estate Agents Buyers 78