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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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Savvy real estate agents look beyond ChatGPT

Housing Wire

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job?

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6 TED Talks Every Real Estate Agent Should Watch

McKissock

Being a real estate agent can be really hard. Finding a client the perfect home or selling a property for a family desperate to move—not to mention the financial rewards that come with being a great agent—all feel wonderful. As a real estate agent, you are in the service industry. Shut up and listen!

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10 ways to use virtual reality technology in your real estate business

Housing Wire

According to Matterport, 360 interactive virtual tour integration in real estate listings increases the likelihood of homebuyers reaching out to agents by a significant 95%. Moreover, properties featuring 3D tours spend less time on the market — typically around one-third less time — and agents can secure higher selling prices.

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When pigs fly: A $5M California home gets rare approval from Zillow Gone Wild

Inman

Many real estate agents have come to fear an appearance on Zillow Gone Wild, a social media juggernaut that has captured the attention of millions of followers who gawk at the baffling architecture, zany landscaping and bizarre decor of Zillow's most uncommon listings.

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What Appraisers Wish Real Estate Agents Understood

Appraisal Today

What Appraisers Wish Real Estate Agents Understood McKissock Survey Question: “What’s one thing you wish real estate agents knew about the appraisal process? I will always remember when, many years ago, a top local real estate agent asked me why I was driving around taking photos of homes.

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13 video marketing best practices for your real estate business

Housing Wire

Use better technology If you are marketing a home with expansive grounds, beautiful architectural details or gorgeous scenery, invest in a drone and learn how to use it properly. Many homebuyers want to see how a real estate agent handles conflict and roadblocks. Drones capture details that regular photos cannot.