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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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Savvy real estate agents look beyond ChatGPT

Housing Wire

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job?

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10 ways to use virtual reality technology in your real estate business

Housing Wire

According to Matterport, 360 interactive virtual tour integration in real estate listings increases the likelihood of homebuyers reaching out to agents by a significant 95%. Moreover, properties featuring 3D tours spend less time on the market — typically around one-third less time — and agents can secure higher selling prices.

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What Appraisers Wish Real Estate Agents Understood

Appraisal Today

What Appraisers Wish Real Estate Agents Understood McKissock Survey Question: “What’s one thing you wish real estate agents knew about the appraisal process? I will always remember when, many years ago, a top local real estate agent asked me why I was driving around taking photos of homes.

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A look behind this year’s Tech100 winners

Housing Wire

Innovation: Sustaining innovations raised each architecture’s performance along steep trajectories — so steep that the performance available from each architecture soon satisfied the needs of customers in the established markets. Real estate is a $206 billion industry, according to IBISWorld. And, why not?

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5 Resources for Understanding the Green Home Market

McKissock

You can gain technical knowledge by researching and reading architectural, marketing, and building articles, as well as technical papers about green homes. The Green Building Registry® (GBR) is a web-based platform that provides home performance data to real estate agents, appraisers, lenders, and homeowners across the U.S.

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Chicago Housing Styles

Rowe Appraisal Group

Real estate agents and appraisers alike often struggle to define the architectural style for unusual or unique properties. The web offers some great resources to both educate yourself on architectural styles and help make a decision once you start completing the listing form on the MLS. Really, I’m asking.