article thumbnail

13 video marketing best practices for your real estate business

Housing Wire

The story might highlight the historical features of the home or explain how a starter home helped buyers build their lives together. Use better technology If you are marketing a home with expansive grounds, beautiful architectural details or gorgeous scenery, invest in a drone and learn how to use it properly.

article thumbnail

Savvy real estate agents look beyond ChatGPT

Housing Wire

They repeat the mantra “Home buyers and sellers will always need a real estate agent.” Powerful AI tools are already transforming residential real estate and forward-thinking agents are paying attention. Yet, even the most brilliant leaders in AI have a difficult time envisioning how AI will transform the world in five years.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 ways to use virtual reality technology in your real estate business

Housing Wire

This transformative technology has opened up a new world of possibilities, empowering agents and captivating potential buyers like never before. These immersive experiences enable prospective buyers to explore properties in three dimensions from the comfort of their homes.

article thumbnail

How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients. Tate knows the city, understands luxury, and loves historical architecture. Tate is a native New Yorker who grew up on the Upper East Side.

article thumbnail

Why today’s housing market makes speed and agility crucial for lenders

Housing Wire

The lack of inventory has only fueled competition amongst buyers, thus placing even greater importance on pre-approvals and speed to close. Furthermore, speed is intrinsic to delivering an overall better customer experience, especially in today’s seller-driven market. HW: How does Nomis help lenders tackle each of those challenges?

article thumbnail

Can a Shed Increase Property Value?

Lamacchia Realty

It can be a place to store lawn supplies and gardening tools, or it can be made into a room for a workshop, or art studio. Some potential buyers are even more attracted to a home because it has a shed! When potential buyers visit your property, their first impressions are usually formed based on the landscaping and curb appeal.

Tools 69
article thumbnail

How to Price Your Home for the Current Market

Eppraisal

Comparable Properties (Comps) Listings with similar specs — lot size, square footage, number of bedrooms and bathrooms, floor plan, and architectural style — as your home sold within the past six months are excellent points of reference when pricing your house. Search real estate listing sites to find suitable candidates.