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Matchmaking architectural styles and buyers: A broker’s perspective

Inman

It's essential to understand a client's tastes, historical context and regional influences, writes broker Michelle Coffing. Doing so ensures buyers are successfully matched with the right home in a style that suits their aesthetic preferences and lifestyle.

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How to build a comprehensive real estate online presence

Housing Wire

From your website to your social media platforms, setting a high standard creates a lasting positive impression on potential clients. To add a more immersive element, consider incorporating virtual tours or 3D walkthroughs to give potential buyers an up-close experience. Content plays the long game.

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10 ways to use virtual reality technology in your real estate business

Housing Wire

This transformative technology has opened up a new world of possibilities, empowering agents and captivating potential buyers like never before. These immersive experiences enable prospective buyers to explore properties in three dimensions from the comfort of their homes.

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13 video marketing best practices for your real estate business

Housing Wire

The story might highlight the historical features of the home or explain how a starter home helped buyers build their lives together. Use better technology If you are marketing a home with expansive grounds, beautiful architectural details or gorgeous scenery, invest in a drone and learn how to use it properly.

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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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Savvy real estate agents look beyond ChatGPT

Housing Wire

They repeat the mantra “Home buyers and sellers will always need a real estate agent.” AI models might not account for qualitative aspects like architectural uniqueness, interior design quality or the emotional appeal of a home. Building trust with prospects or clients takes time. Chatbots nurture leads.

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Real Estate and Design Trends to Watch in 2024

Empire Appraisal Group

Real Estate and Design Trends to Watch in 2024 Design & Architecture , Design Trends By: Barbara Ballinger Source: [link] From ecosystem conservation to “new” darker neutrals in exterior paint, we look at the trends set to take hold in the industry this year. ©Ed Wonsek, photo courtesy of The Architectural Team (TAT) Why now?

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