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As agent and client demand rises, Real launches dedicated luxury division

Housing Wire

Fast-growing firm The Real Brokerage is launching a luxury division , according to an announcement on Wednesday. Real Luxury , as the division will be known, will focus on helping luxury agents and teams, as well as their exclusive clients. He brought his Los Angeles-based luxury brokerage GLOBL RED Real Estate to Real in 2023.

Clients 339
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The Real Brokerage settles Umpa commission lawsuit for $9.25M

Housing Wire

Fast-growing, publicly traded The Real Brokerage announced Monday that it had reached a settlement agreement with the plaintiffs in the Umpa commission lawsuit. The brokerage will pay $9.25 The Real Brokerage closed $14.4 The Umpa suit is the only commission lawsuit in which Real has been named as a defendant.

Brokerage 374
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Despite industry headwinds, Real believes it can continue growing agent count

Housing Wire

With a 67% annual increase in agent count to 16,680 agents during the first quarter of 2024 , it is no surprise that The Real Brokerage also recorded an 86% annual increase in revenue to nearly $201 million. That means we believe a skilled agent will outperform an unskilled agent 10 to 1.

Agents 427
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Redfin’s agent payment plan expands to 25 new markets

Housing Wire

Redfin is expanding its Redfin Next agent payment plan into 25 new markets starting in August 2024. Agents on the Redfin Next payment plan are W-2 employees who receive benefits, including health care, 401(k) matches, mileage, dues, technology tools and team support. Louis; and Virginia.

Agents 377
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Coldwell Banker welcomes Austin-based luxury brokerage

Housing Wire

Boutique luxury brokerage Tate Property Group has joined Coldwell Banker , the company announced last week. The Austin , Texas-based brokerage was founded in 2008 by Pat Tate, who will be jumping to Coldwell Banker with her son, Drew Tate, and three other agents. The group will relocate to the Coldwell Banker’s Westlake office.

Brokerage 384
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RE/MAX Proper acquires indie brokerage All Nations

Housing Wire

California-based RE/MAX Proper has acquired All Nations Realty and Investments , an independent brokerage in Rancho Cucamonga. In total, 126 agents and staff members at All Nations have joined RE/Max Proper, increasing the total agent count to 203, up from 70 when the former indie brokerage affiliated with the RE/MAX brand in May.

Brokerage 380
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Independent brokerage Keyes partners with data provider BHR

Housing Wire

Florida -based Keyes Company , an independent real estate brokerage , partnered with housing data aggregator BHR , the company announced Tuesday. Through this collaboration, all Keyes agents will benefit from RealReports, BHR’s flagship product. The product can be used as a tool to generate client leads.

Brokerage 360