Housing Wire

JANUARY 10, 2024

Between leveraging your personal network, filming YouTube videos and even the unpleasant task of cold prospecting, real estate professionals today wear all the hats. In one moment, you may be a content creator, and in the next, a customer service agent, administrative assistant, marketing strategist, copywriter and editor — all in one.

Real Estate 321

Real Estate Real Estate Agent Tools Agents 321

Housing Wire

FEBRUARY 28, 2024

To help, I put together my best strategies for real estate social media marketing that still work in 2024, common mistakes to avoid, how to choose which platforms to focus on, and my favorite free and paid social media tools that can cut your work in half. Social media gives you the perfect opportunity to build a brand that resonates.

Real Estate 396

Real Estate Marketing Tools Contracts 396

Housing Wire

NOVEMBER 5, 2023

In an ever-changing real estate market, agents are looking for the best way to generate leads. The short answer: circle prospecting is a strategy for generating real estate leads within a specific geographic area or around a particular listing or sale through outreach — usually cold calling, but it can include other methods.

Real Estate 206

Real Estate Tools Real Estate Agent Agents 206

Housing Wire

AUGUST 1, 2023

Zillow and Redfin’s partnerships come at a time when buyers are increasingly turning to new construction due to a rate lock-in effect caused led by high mortgage rates. New single-family home sales rose 23.8% in June from a year ago while the market saw 28% fewer new listings added during the same period.

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Construction Advertising Real Estate Real Estate Agent 335

Housing Wire

APRIL 24, 2024

While the real estate industry is forever in flux, one constant is that it’s a relationship business. One of the biggest challenges for agents is finding new clients and staying top-of-mind until they are ready to buy or sell. Vetted by HousingWire | Our editors independently review the products we recommend.

Real Estate 333

Real Estate Clients Tools Contracts 333

CA Realty Training

JUNE 28, 2021

The real challenge is selling the actual property. So, now that you have a listing, how do you sell it? Here are the 5 home listing tips that every real estate needs to know to sell a home. Preparation is crucial when it comes to selling your listings. Tip #3: Advertise. Other Real Estate Agents.

Real Estate Agent 36

Real Estate Agent Real Estate Agents Advertising 36

Housing Wire

JANUARY 10, 2024

Preparing your next listing so it shows like a model home is the goal. Even if you have little competition from other homes for sale, it’s your job (and the seller’s expectation) to market, advertise, show and sell their home in its best light. Preview the competition the day before you launch your new listing.

Sellers 342

Sellers Inspection Agents Clients 342

CA Realty Training

MARCH 29, 2021

At its core, real estate is the business of working with people. Maybe they don’t want to advertise to the rest of the world that they are selling for personal reasons. As a real estate professional, you would still want to advise your client why this wouldn’t be the best approach in selling their home.

Client Relationships 59

Client Relationships Clients Real Estate Real Estate Agent 59

Housing Wire

DECEMBER 6, 2021

When Gogo Bethke began her career in real estate back in 2011, the Romanian immigrant felt like social media was her only option to generate leads and close deals. “I Instead, the Michigan-based eXp agent created her Facebook business page shortly after passing her licensing exam in 2011 and named it “Gogo’s Real Estate.”. “I

Agents 393

Agents Real Estate Business Realtors 393

Listing Spark

AUGUST 25, 2020

Zillow appears to be a great option to get your listing out there without having to hire a real estate agent, but the reality is that a multi billion dollar corporation would not be giving away anything for free if there wasn’t a catch. Agents are trained to generate leads wherever possible to pick up new listings.

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Agents Buyers Sellers Real Estate Agent 36