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5 activities real estate agents should do every morning

Housing Wire

Regularly update content, share valuable insights about the local market, and interact with potential clients. Make sure you’re ready to share new listings and that potential clients can easily contact you through your platforms.

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10 ways to use virtual reality technology in your real estate business

Housing Wire

According to Matterport, 360 interactive virtual tour integration in real estate listings increases the likelihood of homebuyers reaching out to agents by a significant 95%. Moreover, properties featuring 3D tours spend less time on the market — typically around one-third less time — and agents can secure higher selling prices.

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Why regular check-ins are the unsung heroes of agent retention

Housing Wire

However, the tactical approach of regular check-ins and focusing on retention as a cornerstone of fortifying your real estate agent ranks is often underestimated or overlooked. Performance metrics To assess agent performance, brokerages often lean heavily on KPIs like closed sales, listing turnover and client conversion rates.

Agents 444
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7 money moves to make now for a prosperous 2024

Housing Wire

Here’s a financial checklist that real estate agents and mortgage professionals should complete before the end of the year for more success and financial security in 2024. Think carefully about what goals you want to achieve in the coming year, such as prospecting targets, advertising, closings and taking time off.

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Opinion: Prepare for a future without guaranteed shared compensation

Housing Wire

This is a dramatic and peculiar stance, given that same company a couple of years ago launched a $1 million annual advertising campaign touting a 1% listing fee, but only if the seller turned into a buyer for them. Meaning, they were counting on buyer agent compensation to pay their bills. Imagine that.

Agents 423
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Reverse purchase financing: The financing option no one is talking about

Housing Wire

2 However, these potential clients will also face challenges — namely market volatility, unpredictable interest rates and limited purchasing power due to increasing debt. That’s where reverse purchase financing comes into play, the funding option specifically designed for older Americans.

Finance 472
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As the market shifts to purchase, LOs get creative

Housing Wire

This advertising strategy, among a handful of others, has helped the LO connect with Russian-speaking Realtors and win the business of borrowers from former Soviet countries. “I Borrowers have called me from seeing my advertising in the stores and a couple of Realtors, too.”. Finding business the traditional way.

Marketing 416